Samsung global ad makes use of New Zealand epicness

Samsung’s ad budget is enormous, with more than $4 billion reportedly spent across the company last year. The South Korean electronics giant has used a portion of that pile of cash to film a TVC in New Zealand, featuring in its latest global ad campaign.

Filmed at Bethells Beach in Auckland, the video shows a stampede of elves, Maori warriors, gangsters, sled dogs and fearsome cheerleaders – all sequestered to help Samsung sell its new Smart TV technology.

The video (called ‘Charge’) is directed by Romain Gravas for Somesuch & Co, while the creative comes from Chi & Partners.

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