March newspaper ad award goes to the dogs

DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini
newspaper NIM campaign getting a special mention. 

There aren’t too many car ads that don’t feature the car, but it often seems to work, as evidenced by VW’s brilliant park assist campaign a few years back. And the judges—Rob Longuet-Higgins, Barnes Catmur & Friends; Kim Ellison, Farrimond; Lisa Divett, Running with Scissors, and Kevin Walker, DraftFCB, who abstained—agreed, saying the ad is “different, clever and bold, with
eye-catching art direction”. 

The Breeze’s ‘Painting
the Lounge’ ad, which is part of its recent ‘Take it Easy’ campaign, also got a special mention, with judges commenting that it was “nice to see
some good copy writing” and “it made the oldies amongst us smile”. 

March’s winning Ad of
the Month creative team will receive $250 cash, with the ad sponsored by News
Works NZ into the 2014 Axis Awards. And it is also a finalist in the 2012/13 $10,000 Newspaper Ad of
Year competition judged next year. Any
ad that’s run in any newspaper around the country is eligible to enter the
competition. 

To view all the finalists and enter check out the News Works
website

Credits (Mini):

Agency – DraftFCB

Client –
Mini

James Mok – Asia Pacific
Executive Creative Director

Regan Grafton – Executive
Creative Director

Tony Clewett – Executive Creative
Director

Peter Vegas – Creative

Matt Williams – Creative

Nick Smith – Creative – Head of Art

Producer – Kelly Gillard

Retoucher – Denny Monk @ Light Farm

Toby Sellers – Group Account
Director

Sally Willis – Account Director

Stephanie Huber – Account Manager

Credits (The Breeze):

Agency –
Mediaworks & Brown Trousers

Client – The
Breeze

Isaac Thackray – Creative concept & Art Direction

Guy Johnson – Designer

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