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Rebel Sport and Ogilvy & Mather show their sporting stripes, focus on the details
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Hard-nosed sales messages are a hallmark of retail advertising. But the best brands try to tell a story as well and Rebel Sport has invested significantly in its brand advertising over the past few years. Judging by its impressive results, that strategy is working well and the combo approach has continued with the launch of its new brand platform, which aims to show that no-one gets sport like Rebel Sport by revealing intriguing facts about individual sports.

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Second screen stoush
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TV3’s ‘competitive current affairs’ show The Vote discussed whether Auckland was sucking the life out of New Zealand this week. Throng.co.nz’s Regan Cunliffe wasn’t too impressed and wrote a post entitled ‘when whoring for ratings doesn’t work’. And he copped an earful on Twitter from the two stars of the show, Duncan Garner and Guyon Espiner.

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2degrees shifts to Special
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TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch.

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Ready, aim, fire: iSite Media launches new targeting and measurement tools
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An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.

Movings & Shakings
Movings/Shakings: 16 August
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Rob O’Neill goes back to his tech roots, Maria Slade means business, Undertow Media lands in Auckland, Alex Radford heads to Consortium, Louise Richardson hangs up her NZ Woman’s Weekly hat, Josephine Mackenize joins Blockhead and The Sweet Shop adds another to its roster.

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Looking for meaning—and not finding it
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PopPress remembers a time when it tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day and it may never be solved. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched a massive (supposedly $1 billion) Here’s to Change campaign starring Robert Downey Jr that says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.

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Igloo focuses on flexibility in latest campaign
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Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.

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Finding our voice: the rediscovery of BNZ’s ‘Who Are We’ campaign
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These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. ​Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.

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Inside: Young & Shand
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Who starts a new digital agency in the middle of a global recession? Ben Young and Duncan Shand, that’s who. We talk to the Young & Shand co-founder and managing director about the company’s plans and why its clients still need a specialist digital agency.

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Finding the perfect endorsement
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Roger Federer is good at a lot of things: tennis, making boatloads of money and not really sweating much on court. But he’s not too highly regarded for his acting skills, as this groaner for Lindt shows. But through the wonders of modern technology, help might be at hand for those agencies hoping to get sports stars to better endorse brands. It’s certainly assisted NBA star Blake Griffin’s commercial skills.

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Everything trivial
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Organisations like the Broadcasting Standards Authority and the Advertising Standards Authority have a difficult job dealing with the multitude of complaints that come flooding in. But they do get to laugh at the ridiculous ones and P J Radich, the chair of the Broadcasting Standards Authority, has released a list of trivial complaints that it has received.

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Two teams, one cup
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Australians are renowned for their dignity, manners and good grace. So it’s no surprise to see a bunch of ex-Wallabies erecting a billboard that offers the All Blacks a warm welcome to Australia for the Bledisloe Cup.

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