Looking for meaning—and not finding it

Back in the day, PopPress tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched its massive (supposedly $1 billion) Here’s to Change campaign starring the ‘subversive thinker’ Robert Downey Jr, who says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.