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World’s best dads: Lotto celebrates the awkwardness of fatherhood

The residents of StopPress towers are huge fans of both dad dancing and awkward high fives. And NZ Lotteries and DDB have made all our dreams come true by combining these two wonderful things into one ad in an effort to drive sales of Lotto tickets for Fathers Day. 

This industry is often criticised for creating unrealistic expectations of body image. This one, with its glorious collection of bald, grey, fat and decidedly unfashionable dads, might balance the ledger somewhat.  

Credits: 

Agency: DDB 

Client: Lotto NZ

Production Company: Flying Fish

Executive Creative Director: Andy Fackrell 

Creative Director: Mark Lorrigan 

Creatives: Zac Lancaster, Tom Cunliffe

Group Business Director: Greg Jones

Account Director: Charlie Stow

Account Manager: Nick Dellabarca

Agency Producer: Rosie Grayson, Celia Rowe

Director: Helena Brooks

Producer: Samantha Attenborough

DOP: Andrew Stroud

Editor: Alex O’Shaughnessy

Post: Mandy

Audio: Franklin Road

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