The residents of StopPress towers are huge fans of both dad dancing and awkward high fives. And NZ Lotteries and DDB have made all our dreams come true by combining these two wonderful things into one ad in an effort to drive sales of Lotto tickets for Fathers Day.
This industry is often criticised for creating unrealistic expectations of body image. This one, with its glorious collection of bald, grey, fat and decidedly unfashionable dads, might balance the ledger somewhat.
Client: Lotto NZ
Production Company: Flying Fish
Executive Creative Director: Andy Fackrell
Creative Director: Mark Lorrigan
Creatives: Zac Lancaster, Tom Cunliffe
Group Business Director: Greg Jones
Account Director: Charlie Stow
Account Manager: Nick Dellabarca
Agency Producer: Rosie Grayson, Celia Rowe
Director: Helena Brooks
Producer: Samantha Attenborough
DOP: Andrew Stroud
Editor: Alex O’Shaughnessy
Audio: Franklin Road