We’ve seen it before with Dollar Shave Club—both the blades and the wipes—and tampon subscription service Hello Flo. And now there’s a new entrant into the entertainingly crass and completely over the top online ad annals: Poo-pouri.
Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.
Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.
Company leaders afraid of losing control by using enterprise social networks should know their company needs to communicate with networks as much as individuals using personal social media, says Yammer’s co-founder.
A group of independent creatives have been invited to join The Selective, a newly launched service launched offering creative and marketing support to managers and agencies.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
CanTeen New Zealand’s new ‘Never Alone’ campaign is designed to shock and get people thinking about the direct and indirect effects cancer has on young people.
Saatchi & Saatchi in Italy has created a very cool campaign with Formula One driver Jarno Trulli racing around tracks set by winners of a Facebook contest.
Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.
ATEED (Auckland Tourism Events and Economic Development) has launched its Spring campaign to entice Wellington and Christchurch residents to visit Auckland.
Good design tells stories that excite, engage and resonate with their audiences, whether on or offline, says Brian Slade.
After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?
The Magazine Publishers Association has selected the finalists for this year’s Magazine Awards from 240 entries, up from 228 last year. Fairfax, Bauer Media Group and Tangible Media are well represented with 39, 36 and 30 finalist nods respectively.
Ericsson New Zealand predicts more than one in three New Zealanders who use the internet daily may have a tablet device by the end of the year.
There is a great deal of value in integrating a mobile offer into businesses. Kiwi consumers have their fingers and data packages at the ready; they’re just waiting for New Zealand businesses to catch up.
Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams and are a key part of the growth in video views.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
Mindfood gets new beauty director Liz Hancock, filmmaker Christopher Frey joins Thick as Thieves and TSM trusts Ellis.
Whittaker’s and L&P’s delicious collision in an ad for Whittaker’s L&P chocolate has won the July Colmar Brunton Ad Impact Award.
A new interactive experiment based on a music video puts your phone in the director’s chair. Well, it lets you control visual effects, at least.
The Collaborate app is useful for small or big teams working on anything from planning a new business to working out the details of an ad campaign.
The world’s first cardiovascular exercise bike, an aerial robot, a method of controlling insects with sex, a novel bladder cancer detection test and a cardboard pet casket range are among the finalists of this year’s New Zealand Innovators Awards, the annual awards that celebrate the best of Kiwi innovation.
The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.
The Marketing Association is hunting the year’s best direct marketing campaigns as it opens the annual awards for entries.
We had to wonder recently if Stuff’s website was trying to show us what happens when the honeymoon is over – as its wallpaper promoting a dating site shared the front page with a less romantic story.
The second and third episodes of the Instant Kiwi campaign by DDB and Luscious give a behind the scenes look at how it found the talent for the ads Double Crossword and Texas Hold Em.
This week NZ Lotteries, DDB and Luscious, along with Positively Wellington Tourism, Clemenger BBDO, Touch/Cast and OMD, take centre stage.
Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career.
Colenso and DDB are the outstanding performers among the 86 finalists in this year’s Effie awards. According to a revised list by CAANZ and TVNZ, Colenso BBDO and DDB have 19 finalists.
Election marketing is all about values and pork barrels. But sometimes you wish candidates would cut the frills – that’s just what Auckland mayoral hopeful Penny Bright has done.