Action man

Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career. This time, as AdWeek reveals.

This time he’s endangering his family jewels doing the splits around a bakery to show how busy business owners can be when they use Go Daddy to promote online orders. These are some serious stunts. Tried straddling bags of flour while playing the bongos? Or scaling a wall while playing the pan flute? Neither have we. But that’s why he gets the big bucks.