Colenso, DDB lead the pack as Effie finalists revealed

Colenso and DDB are the outstanding performers among the 86 finalists in this year’s Effie awards, the gongs for agencies that get results for clients.

According to a list by CAANZ and TVNZ, Colenso BBDO and DDB have 19 finalists. DraftFCB, Clemenger BBDO and Barnes, Catmur and Friends each achieved seven finalists.

Colenso BBDO continues its strong showing from last year when it got 22 finalists. DDB dominated the awards last year, winning for the Steinlager We Believe campaign.

The award judging, which began with 150 preliminary judges and 59 category judges, will move to executive judging on 8 October. The awards evening will be held on 10 October at the Langham in Auckland.

This year’s executive judges are the category judges, along with international guests Peter Field and Charlie Robertson. Robertson is the owner of brand strategy consultancy Red Spider.

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