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Gallery: 2013 Magazine Awards
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A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer’s titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand’s crafty, Origami-inspired intro vid.

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Cadbury and DDB embrace jingle power for new Roses campaign
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Whether it be Ches and Dale, the great Crunchie train robbery or John Rowles singing about roofs, many of the country’s most memorable ads feature jingles. Despite their propensity to burn themselves into human brains, they’ve largely gone out of fashion now, but Cadbury and DDB are trying to give the nation another dose of ‘song rash’ by giving a classic Roses ad a modern twist.

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Colenso BBDO straps in as Volkswagen’s new agency
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One of the world’s most enduring and successful agency-client partnerships has come to an end in this part of the globe, with Volkswagen saying goodbye to DDB after 11 years and, in another slightly surprising decision to follow up from last month’s 2degrees pitch, choosing Colenso BBDO as its agency.

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Chokes all round
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An unfortunate coincidence perhaps, but it was chokes from all quarters on the Stuff website earlier this morning as the lead headline screamed about Emirates Team New Zealand’s America’s Cup loss while further down on the front page there was a story about a US doctor saving a lady who choked on a piece of meat.

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Data the rock star behind Pandora’s music
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Radio streaming service Pandora may be a music company, but it’s also a business built on data.
At the heart of that data is the Music Genome Project. Twelve years in the making, it’s a big part of how the company decides how it will serve up your next song.

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Why?
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It’s a simple question. And one that very few of the Apple fanatics lining up to get their hands on the new iPhones could answer.

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BNZ app extends toolbox to get money savvy
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Using facial recognition tools, BNZ has launched EmotionScan, an online experience developed by BNZ in partnership with psychologist Stuart Carr and Swiss emotion recognition software company nViso, to help customers figure out how they feel about money.

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Westpac creates platform for digital banking train
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We’re increasingly using online and mobile banking, but it’s not going to make human customer service go away. In fact Westpac’s new banking platform is designed as much to get in touch with real people as it is to do more services for ourselves away from branches.

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Nurture the cream of your social crop
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If you don’t want your company to be the socially awkward kid in new world of communication between brands and consumers, make sure you look after your two-and-a-half percent, says Kiwi marketing guru Sarah O’Hagan.

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Thanks for nothing
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Awards speeches are always the boring part once you get past the frocks and the big gongs. That’s why this crowdsourced Emmys concession speech by Grey Poupon was such a winner.

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UX from tattoo ink to global tech
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It’s not often you get insight into user experience from a tattoo artist and Samsung’s US-based creative director in one day, but that’s what organiser’s of Wellington’s UX Design Day next month have managed to pull off.

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It’s official: we’re hyper-connected Kiwis
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Roy Morgan data from the last five-and-a-half years is hard evidence of the tech behaviour we see in ourselves and others – like difficulty surviving without our mobile devices, the growing popularity of online shopping and the slow death of the desktop and the home landline.

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The curse of the click
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Retail guru John Wannamaker is credited with the classic ad quote “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There’s still plenty of mystery in marketing, but there are certainly a host of sophisticated analytics tools that give those forking out for the ads an opportunity to measure their effect. And Adobe and Goodby Silverstein + Partners have launched a brilliant new spot to show how gut feel isn’t the best business strategy.

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‘Better than a billboard’
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It’s not uncommon to hear media owners talking up the benefits of their specific media channels—and occasionally giving competing media channels a serve. It’s less common to see agencies doing it. But Auckland interactive agency BKA has given it a nudge, putting up a cheeky—and perhaps slightly ironic—billboard on its building on Great North Rd in Auckland to show that it’s actually “better than a billboard”.

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Ecostore’s Malcolm Rands aims to sell his story alongside his products with novel supermarket promo
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Ecostore founder Malcolm Rands recently released Ecoman, the story of his and his family’s journey ‘from a garage in Northland to a pioneering global brand’. And he’s doing a bit more pioneering to promote it—and educate more Kiwis about the nasty chemicals some of its competitors use—this time with the company’s first-ever end-of-aisle promotion in the two major supermarket chains. Plus: some glamour shots from the Ecoman book launch.

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