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Why?

It’s a simple question. And one that very few of the Apple fanatics lining up to get their hands on the new iPhones could answer. 

The film was made by Caisey Neistat, the guy who took the ad budget for a Nike Fuelband ad and made a short film instead). 

Elsewhere in Apple land, a few naive Apple users are cursing the pranksters at 4chan, which released a fake ad trumpeting a “smart-switch” in the new iOS7 that purportedly made the phone waterproof.  

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