UX from tattoo ink to global tech

It’s not often you get insight into user experience from a tattoo artist and Samsung’s US-based creative director in one day, but that’s what organiser’s of Wellington’s UX Design Day next month have managed to pull off.

Organiser Phillippa Dawe, creative director at Alexander Rose, says the event’s designed for equal parts inspiration and information and is as much about creating and marketing tech as every other type of product. It’s also as much for non-designers in the business as it is for creative types.

“Design thinking is currently more about the processes that help creativity in business. It introduces things like rapid prototyping by whatever means, whether that’s scribbling on paper or iterating or modelling. All those concepts are familiar to designers but not necessarily business practitioners.”

Along with Samsung’s Wesley Yun and tattoo artist Tuigamala ‘Andy’ Tauafiafi, speakers include Trade Me’s head of UX Ruth Brown , Xero head of design Philip Fierlinger, Empathy design director Matt Ellingsen and Kiwibank customer experience practitioner Gillian Hemphill.

Yun will talk about how to predict what people’s needs will be in future and designing accordingly.

Dawe says Hemphill’s talk will cover the broadest range of touchpoints. “In her role Gillian is involved in everything from the layout of a branch to online experiences to how staff are trained to greet customers.”

The most common UX mistake, says Dawe, is not defining your customer. “It’s something I come across all the time working with New Zealand companies. A lot more time needs to be given to defining who they are and not assuming they’re another version of you.”

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