Pete and Andy Walker managed to entertain a big chunk of the nation with their cheeky quips and farm boy antics on the last season of The Block NZ. And they’re making hay while the sponsorship sun still shines by hitching themselves to Hirepool’s wagon.

Mobile marketing agency Mobile Embrace is set to enable another campaign that makes the most of banners on hand-held devices, this time with a trailer for the movie I Frankenstein.

Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It’s launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the third segment, we chat to David Farrar, the founder of Kiwiblog.

Having grown tired of the approach taken by conventional journalists, a group of self-professed philosophers has founded a new news media outlet that aims offer a different take on the issues that usually pervade tabloids. Part satire, part insightful, the stories published on the site reimagine seemingly meaningless events as moments of newsworthy importance.

Just over two months after taking the George Weston Foods account off DDB’s hands, Cloenso BBDO has now launched a slightly risqué campaign to get the Bürgen bread range noticed. Four outdoor billboards and four 15-second TVCs, all shot in a minimalist style by photographer Tim White, comprise the campaign, which encourages consumers of all ages to break their Bürgen virginity.

We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.

The SuperBowl has become the red carpet event of the year for the advertisers, in the sense that they get to unleash the work that they are proudest of on arguably the most well-watched stage in America. This year, the hype has not disappointed, and major brands have unleashed a plethora of high-budget teasers and ads, some of which have already attracted millions of views. So, here’s a rundown of the some of the more popular offerings thus far.

While most annual reviews are jargon-loaded examples of corporate self-adulation, some businesses see it as an opportunity to engage with consumers by using a more creative and accessible approach. Over the last few years, four corporations that took latter approach were Z Energy, Warby Parker, Adris and Heinz.

For parents, back to school is a time of forking out for stationery while also reclaiming their daytime lives. But a new addition to the Little Fridge app means it’s also a chance for parents and kids to get smart about their diets.

In late November last year, Ikon restructuring led to the rather unexpected ousting of then-managing partners Lee Parkinson and Tom Davidson. And now, fewer than two months later, the pair has announced the launch of a new agency called The Family.

AA Life and interactive partner DigitalWorks Worldwide have revamped the website with new tools and video content designed to simplify the very taboo topic of life insurance.

Getty Images has released an innovative calendar for 2014 that allocates specific galleries to every day of the year, thereby making it easier for website owners to update their sites with content (and imagery) relevant to a specific day.

Hamilton-based King St’s chief executive Chris Williams has confirmed that the agency has struck the Wendy’s New Zealand account from its ledger. This news comes at time when Auckland Uni, another of the agency’s big accounts, is accepting pitches from competing agencies.

The much maligned .GIF format, star of hackneyed electronic cards and dated websites, now has an awards site to call its own. LA agency CP and B has formed The Gifys, which sorts the image format stars in a raft of categories.

Little Giant has kicked off 2014 with a revamped one page scrolling site for this year’s Beer Festival which allows different organisers to chip in with content. The site is an iteration of last year’s, when it overhauled the festival’s branding.

Hungarian pop singer Csemer Boglarka has undergone a live Photoshop face transplant for her new music video. And although such uses of Photoshop are by no means new or original, the way in which it is done in this video is particularly impressive. All the changes made to Boglarka’s face are effected while she is singing her new song.

Uber is on a recruitment drive, hunting three key staff in Auckland and a swag more in Asia. The recruits will have autonomy to grow the ride sharing app and service in the local market.