The constant stream of awards ceremonies continues unabated with the release of the voluminous list of Communicator Awards winners from all over the world. And included within this expansive archive were seven awards for Auckland-based digital agency Gladeye, which won four gold and three silver gongs.
Most print ads just sit there, doing nothing, hoping to be noticed and generally helping no-one but the advertiser. But print ads can sometimes be quite helpful, so here are two recent examples of paper being used to extremely good effect.
A new V Energy campaign launched via YouTube and Facebook by Colenso BBDO is offering consumers the opportunity to get their hands on a grand prize of a $20,000 experience. Hosted within the Vheadtohead Facebook app and promoted on billboards, can branding and through a YouTube pre-roll, the new campaign questions what type of ‘V Head’ consumers are and then encourages them to enter the competition by selecting one of four options: AdventureHead, PetrolHead, TechHead or MusicHead.
Increasingly, the worlds of art and technology—and commerce and technology—are colliding. Digital Art Live, a collaboration between CoLab and The Edge, is bringing that fusion into the real world and its upcoming exhibition Cut and Paste features a collaboration between digital artist Jenna Gavin and the Auckland Writers Festival.
It has been talked about for years—and experimented with from time to time—but, in what could be seen as the opposite of pull my finger, mall wanderers who push a button on a billboard will get to sample the smell of homemade cooking as part of a new campaign by oOh! Media and TVNZ to promote the new season of My Kitchen Rules Australia. PLUS: the numbers for the show’s first week.
Whether it’s online, in the skies, on TV or in real life, quizzes are universally popular. And travel company Adventure World has tapped into that interest with its biggest ever online campaign, Extraordinary World Trivia.
What many traditional retailers fail to see is that the only thing standing between them and getting the upper hand on their virtual online counterparts is technology, and embracing what it can add to a customer’s total retail experience, writes Vaughan Reed.
Although Margaret Hawker has welcomed change in recent months by ending her five-year stint as the head of agency channel and integration at TRN, one thing that remains consistent in her life is an enduring love for her car. Despite its British name, the proportionality, flair and sleek finishing in the design of Hawker’s Triumph GT6 hints at foreign influence, so it comes as little surprise an Italian was involved in the design of the vehicle.
A data-driven marketing approach is becoming an ever more obvious business need. But tackling the challenge in your own organisation can seem daunting. Ubiquity’s Nathalie Morris shows us how to get started.
When Coke comes to you and says “we want to do something with a drone” it better be awesome. Ogilvy & Mather Singapore did not disappoint with a clever little collaboration with a non-profit, the Singapore Kindness Movement recently titled “Happiness from the skies”.
The digital world is moving at lightning speed, so by the time you’ve launched your redesigned website, it’s almost out of date. But that hasn’t stopped the LA Times from unveiling a completely reinvented site that is “as bold and compelling as our journalism and as fast moving as the world you live in”.
The Designers Institute has a fresh website, which puts the spotlight on organisation members. The simplified homepage, with ‘760 Designers’ in large type, links to a member directory, while a pared back menu has information about the institute, its events, sponsors, awards and business resources.
Trickery, bribery and other methods of incentivisation are all important aspects of good parenting (our favourite is the Christmas extortion, often starting around the middle of the year, in which parents threaten a no-show from Santa if they don’t behave). And, like a paper version of ‘Roses by You’, Hallmark and Naked have embraced those principles in Australia to promote its Hallmark Card Matchmaker service by luring a bunch of unsuspecting teens to an American Authors concert and then forcing them to write a heartfelt message to their mothers in order to get in.
It is truly amazing what advertisers can do with outdoor. Voyages-sncf.com recent campaign shows that there is still plenty of life in the world’s oldest advertising medium.
Jordan Belfort is, as The Independent wrote, “among the most infamous crooked businessmen in recent history”. And, as Martin Scorcese’s movie The Wolf of Wall St showed, he was also one of the most debauched. But after serving time following his 2004 conviction for defrauding clients out of more than $200 million, he claims to have seen the error of his ways and has reinvented himself as a motivational speaker specialising in sales techniques. Jenene Crossan dances with the Wolf.
It’s been a big month for the Kiwi comedy scene, with the International Comedy Festival running room 24 April to 18 May and Seven Days recently celebrating its 150th episode. And throughout this period, MediaWorks has gotten behind the talent on its various shows via a series of promotional pushes. Central to TV3’s campaign are a collection of idents that have been released as part of the ‘Your home of comedy’ campaign that is currently running on the channel.
Apple recently filed a patent for a holographic display, leading to much speculation about the technology being included in future models. And Mike Ko, who has created a whole heap of very cool animations for very big companies, has tried to visualise that.
Mass production still rules the world when it comes to making things. But the rise of 3D printing is seen by some as the third industrial revolution and the combination of digital data-collection and personalised printing has allowed some creative businesses and agencies to add some uniqueness to their products. Now, just in time for Mother’s Day, Cadbury and Young & Shand have embraced that shift and dipped their toes in the e-commerce waters with an online gifting platform called ‘Roses by You’.
APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.
For many, cardboard is something that belongs in recycling bins. But for ‘cardboard engineer/packaging ninja’ Mat Bogust, it’s something to be messed with, as he did recently as part of Beck’s NZ Music Month sponsorship. Plus: the rise of cardboard casket business Rest in Pets.
Hyundai’s everyman test-driver, Weet-bix’s heart-warming stunt with the All Blacks, Godfey Hirst’s student hijinks, Tourism New Zealand’s mountainous promotion and ANZ’s animated depiction of the typical receive a sword on both shoulders this week.
Moves and shakes at Interbrand, TVNZ, Tangible Media, New Zealand Story and Vena.
When it comes to selling cars, there’s no substitute for getting bums on seats and letting potential customers get a whiff of that new car smell. And Hyundai and Shine have put a few different bums on the seats of its Accent model, including that of a truck driver, in an effort to inspire other Kiwis to take it for a hoon themselves. Plus: Hyundai’s rise through the reputational ranks.
Qantas has found a slightly different use for their inflight sick bags by encouraging passengers to utilize them as a canvas for a very unique type of art. Passengers are then encouraged to share there new masterpiece with the hashtag #QantasBlankCanvas.
Recently, Beck’s and Shine launched a series of playable posters for New Zealand Music Month, following on from its playable bottles last year. If only Beck’s sponsored New Zealand Wood Month, because then it could take some inspiration from Bartholomäus Traubeck, who modified a record player to play slices of wood and released a ten-track album called Years.
At 15, an age when most teens are experimenting with pimple-popping techniques, Brendan Jarvis had already entered the digital agency world. And this early foray set the foundation that would eventually lead him to the position of running The Space In Between, an agency with eight staff and a growing market in the education sector and the US.
After a couple of years as managing director at Y&R NZ, James Hurman has taken the best bits from his life in advertising and started up an innovation consultancy called Previously Unavailable that aims to help Kiwi companies create better products and services. So why did he do it and what will he be doing?
As the curtains were drawn on the fifth season of MasterChef NZ, the TVNZ team could tap each other on the back for once again dominating the ratings for the duration of the hit show. And this accomplishment will taste even sweeter given that it came in year when MediaWorks attempted take over the food porn throne with its bold—and at first confusing—The Great Food Race.
Just over a year after he arrived at Whybin\TBWA, Toby Talbot is departing the agency, with ex-M&C Saatchi executive creative director and chief executive Dave King coming on board as the replacement chief creative officer.
Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.