A data-driven marketing approach is becoming an ever more obvious business need. But tackling the challenge in your own organisation can seem daunting. Ubiquity’s Nathalie Morris shows us how to get started.
Author Nathalie Morris
As the world becomes increasingly digital, marketers everywhere continue to grapple with the thorny issues around digital marketing. Thankfully, the knowledgeable folk from Ubiquity are here to help you navigate the treacherous e-waters. So, every two months we’ll be running a Q+A to answer all your burning questions about digital marketing (send topic suggestions to firstname.lastname@example.org). To get the ball rolling, some sage advice on how to ensure the security of your customer information, a topic that’s been getting a bit of press recently thanks to Telecom, AA and others.