Giving outdoor a voice

It is truly amazing what advertisers can do with outdoor advertising these day. The French Voyages-sncf.com’s recent campaign shows that there is still plenty of life in the world’s oldest advertising medium. 

To promote their site Voyages-sncf.com decided to focus on the many different forms of entertainment you can enjoy by booking with them online, From the opera to rugby.  They articulated this brilliantly by almost literally bringing a series of billboards to life. Featuring a singing mouth, Marilyn Monroe’s legs, a showering rugby player and the hairy, medallion adorned chest of a disco star, this one is definitely worth a watch.