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“Happiness from the skies”

When Coke comes to you and says “we want to do something with drones” it better be awesome. Ogilvy & Mather Singapore did not disappoint with a clever little collaboration with the non-profit Singapore Kindness Movement recently, titled “Happiness from the skies”.

The idea centered around connecting two communities that don’t often come into contact – Singaporean nationals and the migrant workers who build many of the country’s skyscrapers and make up around a third of the city-state’s workforce. 

Ogilvy & Mather wanted to make sure that the drones were put to good use.This is what led to the Delivery of 2,500 care packs made up of cans of Coke and thank you notes from local Singaporeans.

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