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If product placement was allowed in the Bible
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Advertising veterans George Logothetis and Graham Clifford took part in a bit of blasphemous product placement over Easter, with their Product Placement Bible. The result is a humorous (or not so humorous depending on the individual) website which imagines scripture sponsored by some of the world’s top brands.

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FCB leads the pack among Beacon Awards finalists
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Awards season is chugging along, and earlier this month Caanz announced the finalists for the 20015 edition of the Beacon Media Awards, which are set to be hosted at the Viaduct on 23 April this year. Last year, at the inaugural edition of the rebranded Beacon Awards, FCB dominated proceedings, taking to the stage more frequently than any of the other agencies in attendance. And this time round the agency looks poised to repeat its 2014 performance on account of having picked up 20 awards nominations (two of which are in association with Running with Scissors).

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Clarifications, commerce and Campbell Live
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The idea that Campbell Live is, to use the often emotive language of the media, ‘on the chopping block’, seems to have been popping up for a few years now, and that’s not entirely surprising given the changes to the free-to-air TV market and media in general. But it was officially confirmed yesterday when MediaWorks management said it was undertaking a review. The Herald’s John Drinnan wrote about that decision and alluded to a rumour that Jono and Ben could be taking over the slot, but MediaWorks has taken the unusual step of responding to that story by issuing a clarification and saying it’s a “complete fabrication”.

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The social media danger to rhinos
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There are currently only 29,000 rhinos left in the wild, and this number continues to reduce every year as poachers continue killing these magnificent herbivores for their horns. And given that the conservation efforts are failing to stop this from happening, tourists on safaris often take advantage of what is becoming a quickly diminishing opportunity to take snapshots of the animals in their natural habitat. However, the problem with this is that smartphones often geo-tag images, giving poachers pinpoint coordinates to the the rhinos they so desperately covet.

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ANZ and RSA let Kiwis remember their Anzac heroes
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ANZ has teamed up with the RSA to launch an online campaign that gives Kiwis the opportunity to publicly honour the heroes who were part of the troops that landed at Gallipoli on 25 April 1915. Hosted online on a microsite dubbed called Shadow Battalion, the campaign allows visitors to select a hero and then provide a reason for remembering this person.

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Callaghan Innovation aims to inspire some literal blue sky thinking through drone tech prize
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Recent market research has forecast the economic impact of drone technology in the USA alone to be $82 billion dollars by 2025 and it’s predicted that 80 percent of the commercial market for Unmanned Aerial Vehicles (UAV) will eventually be for agricultural uses. Given our reliance on that sector, and our history of agricultural innovation, New Zealand stands to benefit from this development. But Callaghan Innovation is also hoping to drive its use in the film and screen industry through an innovation competition.

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Social eating: Burger Burger’s physical/digital expansion
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The rapidly growing ‘better burger’ segment has brought joy to the mouths of many New Zealanders—and some concern to the cheaper, more quotidian fast food incumbents (in a classic case of if you can’t beat them, join them, McDonald’s is attempting to ride the premium train with some new ‘create your own’ options). Burger Burger has quickly become one of Auckland’s favourite posh burger establishments since Mimi Gilmour, she of Mexico fame, launched it last year and Motion Sickness Studio (MSS) has helped make that happen.

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Whittaker’s sends New Zealanders on another gigantic Easter egg hunt
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The Whittaker’s Big Egg Hunt NZ in support of The Starship Foundation ran again this Easter and saw 100 giant eggs created by leading and emerging artists hidden in Auckland, Wellington and Christchurch. The public had to scramble the streets for the artworks and download the app for a chance win four gold Whittaker’s Wabbit necklaces crafted by Partridge Jewellers. And of course, there were several brands involved.

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TVNZ traces historic letters to modern ancestors to tell Anzac stories
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This year, 25 April marks the centennial anniversary of the Anzac landings at Gallipoli, a poignant moment that to this day serves a reminder of the solidarity that holds the Antipodes together. Given the national interest driven by the event, TVNZ has planned a range of programming dedicated to the infamous moment in history. And in an effort to spread early awareness, the broadcaster has launched a campaign called ‘Letters from our past … delivered to our future’ tells the stories of soldiers who fought in the battle.

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Wheel of fishing misfortune
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Greenpeace Australia has teamed up with DDB’s Andy Fackrell for a campaign called ‘The Meal of Fortune’, which aims to draw attention to the lack of fish labelling laws in Australia by reminding viewers how little they know about where their fish is sourced from.

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Volvo shines a light on cyclists
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After some high-profile accidents, there’s plenty of attention on cycle safety at the moment—and some positive signs that the powers that be are taking heed and starting to create cyclist friendly infrastructure in our bigger cities. Various campaigns have tried to get drivers to look for cyclists—and tried to get cyclists to make sure they can be seen—and now Volvo has developed a cool new product that will help both sides: Life Paint.

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Sky brings Game of Thrones back to Aotea Square, asks Kiwis to choose between Iron Throne and British Monarchy
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So regularly was Sky TV’s ‘Bring Down the King’ promotion for season four of Game of Thrones awarded at the recent Axis Awards that host Jesse Mulligan at one stage sarcastically quipped “you might’ve heard of this campaign,” before handing out yet another gold to ‘Bring down the king’. And the campaign has certainly travelled around, picking up a slew of gongs for DDB on the international circuit. Now, following on from the success of this campaign, DDB and Sky have again combined social media and experiential elements for the promotion of the latest season of the hit show.

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Rise of the machines: Digital Store’s Louise Lawton on digital recruitment
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For the most part, recruiters serve as the link between the skills employers want and the capabilities employees have. At its simplest, this implies that a clearly defined role necessitates an employee with a very specific skill set. However, when it comes to digital roles, specificity is exactly what’s absent. These roles are constantly evolving, meaning that employers sometimes don’t even know exactly what they should be looking for. And to overcome this problem, the Digital Store founder and consultant Louise Lawton believes that agencies should turn to recruiters who specialise in digital recruitment.

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The long, slow wait
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Sadly for the French, they often have to wait up until a year for an American show to broadcast after its US launch. BETC Paris has depicted their struggle through this Game of Thrones-esque parody ad that seems stuck in slow motion.

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A life-saving dot
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A non-profit organisation in India has come up with an incredible initiative to ensure Indian women are getting enough iodine by administering the essential mineral through bindis (or ‘life-saving dots’ as they have been dubbed).

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Newstalk ZB releases its first TVC in ten years the weekend before Paul Henry launch
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From the outset of the announcement that the Paul Henry Show would run concurrently across TV and radio, MediaWorks made clear its intention to drive its audience share in the morning slots, which have until now been dominated by NZME on the radio side and TVNZ on TV. But NZME isn’t simply sitting back and spectating the arrival of Henry. For the first time in ten years, Newstalk ZB has released a TVC, which is somewhat unsurprisingly voiced-over by NZME’s cross-channel star Mike Hosking.

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MyTax.co.nz brings back energised moustache man, aims to reunite Kiwis with their money
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Tax season is upon us, and in its stead it brings long complicated IRD forms, scary non-compliance letters and a slew of advertisements that promise tax refunds. These marketing campaigns extend across all available channels and offer users a faster means by which to complete the sometimes arduous process of applying for a tax refund. Over the last few years, MyTax.co.nz has been one of a handful of companies encouraging Kiwis to look into whether or not they qualify for a tax refund—and this year is no different.

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A guide to gluten intolerance
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JP Sears is an infinite pool of spiritual wisdom. Through his YouTube channel you can learn ‘How to Make Real Friends’, ‘How to Become Ultra Spiritual’, ‘How to Become a Vegetarian’ and more. And in one of his latest clips he takes aim at those who are gluten intolerant.

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