Following a creative pitch understood to have involved several unnamed agencies, Z Energy has made the decision to retain Assignment group on its account.
“We’ve been through a very thorough process to review our brand agency partner,” says Z Energy spokesperson Jonathan Hill. “At the five- year mark of our journey as a local company (1 April) the time was right for us to review this part of our business; particularly with the focus and importance we place on brand.”
At the end of this process, Z Energy decided to stick with the incumbent.
“We’ve satisfied ourselves through this process that there remains a good creative alignment between the two companies and we look forward to continuing to work with them,” said Hill.
The Z Energy account is split into three parts: retail, creative and digital. And back in December, when the energy company reviewed its digital account, it also decided to stick with the incumbent, keeping Heyday on the books (the retail account is held by JWT).
According to Nielsen’s rate card figures, Z Energy spent over $6.8 million on advertising over the course of 2014 and, if the three-year trend is anything to by, then this should increase over the next few years.
Both Z Energy and Assignment Group were asked which other agencies were involved in the pitch, but both declined to comment. However, StopPress understands that Colenso BBDO was among those vying for the account.