If product placement was allowed in the Bible

Advertising veterans George Logothetis and Graham Clifford took part in a bit of blasphemous product placement over Easter, with their Product Placement Bible.

The result is a humorous (or not so humorous depending on the individual) website that imagines scripture sponsored by some of the world’s top brands.

The Lord’s Prayer | Product Placement Bible from george logothetis on Vimeo.

Genesis | Product Placement Bible from george logothetis on Vimeo.

One verse reads: In the beginning Google created the Heavenly Ham and the Earthlink. Now the Earthlink was formless and empty and darkness was over the surface of deep dish pizza from DiGiorno, and the spirit of Google was hovering over the Evian.

Logothetis, a copywriter, and Clifford, a designer say they hope people aren’t offended: “It’s a not-so-subtle reminder for us to preserve our most sacred institutions,” they said in a statement. “There’s a time and a place for marketing messages, and it shouldn’t be in our most revered work of scripture. We came up with this far-fetched idea, sensed its potential as a content platform, and simply followed it to its logical conclusion. We mean no harm to anyone and want people to know that this is nothing more than a parody intended to be laugh out loud entertainment. And, of course, serve as a cautionary tale.”

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