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News
Sites for sore eyes: agencies and the art of online showoffery
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Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

News
Inside: Neighbourly
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After launching halfway through last year Neighbourly is growing quickly, with 142,000 households now signed up and a number of big brands getting onboard too. Having just launched its business platform, we thought it was about time we caught up with Neighbourly to see what it’s up to and how these brand partnerships are coming along.

News
Ford gets chatty with the All Blacks
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New Zealanders are well-accustomed to getting whacked over the head with rugby ads and sponsorship activations. And that only increases in the lead up to—and during—the Rugby World Cup. Many of the tournament sponsors like Land Rover, Heineken, Mastercard and Coca-Cola have played their first promotional hands. And, among the All Blacks sponsors, Adidas has embraced the players’ inner animals for Force of Black, Air New Zealand has upped its sponsorship and its efforts around the #crazyaboutrugby platform, Steinlager has teased the return of the white can and NZ Rugby even decided to do its own campaign. Now Ford and JWT have joined in with an online video campaign called The Driven that talks to three All Blacks about their driving habits and their favourite models.

News
2degrees and Special Group play on polarity to launch new broadband offer
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2degrees has managed to secure around 1.3 million mobile customers since it launched in 2009. But if it wanted to play with the grown-up telcos, it knew it needed to become full-service. That became a reality after purchasing Snap internet earlier this year. And after discovering that Kiwis find the various plans and jargon a bit confusing, it’s aiming to remove the complexity by offering just two plans, something it’s focusing on in its launch campaign.

News
The tough life of the male cheerleader
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Following on from a story we wrote today which delves into the discrimination against gingers, nor should male cheerleaders be put down, as humorously explored by this Foster’s ad which provides an autobiographical account of the life of the male cheerleader.

News
Riffin’ on ginge and juice: Karma Cola reps the redheads with unique content marketing strategy
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They [some arbitrary people] say things come around in cycles and it appears to be true, particularly of fashion. Who thought we’d see the likes of platform shoes again (let alone silver ones) or those tattoo-chokers which were popular in the 90s and most recently flares have also started making a come back. Who woulda thunk it. But what else is making a come back is ginger, the hideous root as well as the golden follicle, which for the purposes of this article, we shall dub the gingernaissance. One brand which has cottoned on to the trend is Karma Cola which has even released a zine about ginger/gingers to celebrate its Gingerella Ginger Ale concoction.

News
BK and Colenso BBDO keep the self-reflexive, extortionate advertising flowing
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Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer’s demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry’s penchant for stretching the truth in its ads. PLUS: Parker’s latest spot ahead of his fight on Saturday.

News
Does good news travel? Airbnb tries to beat the negativity bias
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News is bad, mmmmmkay. And the often negative, simplistic and sensationalist stories favoured by the media—and the ‘if it bleeds it leads’ mentality that was skewered brilliantly in Nightcrawler—often clouds the fact that, by many measures, there has never been a better time to be alive. There have been plenty of efforts at focusing on good news rather than bad, like The Philosopher’s Mail or, more virally, Upworthy. And, as part of its ‘Is Mankind? campaign, Airbnb is trying to do the same by producing the ‘Daily Kindness Bulletin’ and showcasing what it feels is some much-needed positivity.

News
Studio Alexander’s geometric effort wins Gareth Morgan’s flag comp
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Over 9000 designs were submitted online as part of the government’s $27 million flag consideration campaign (and many of them were ‘avin’ a laff). But businessman and philanthropist Gareth Morgan, who is a big proponent of changing the flag—”to bury this artefact that tells a lie and is an insult to Maoridom”—didn’t feel the brief was adequate, didn’t feel people understood the history of the existing flag and didn’t feel the Treaty of Waitangi was being placed at the core of the process. So he decided to stump up $20k for an alternative competition and incentivise designers to come up with something that would tell the story of New Zealand. And Auckland design agency Studio Alexander beat out around 1000 entries for the prize with ‘Wā kāinga / Home’.

News
Tower’s new ad, featuring a bike-stealing penguin
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When I was about six (after sneakily watching one-too-many scary movies) I thought I could turn myself into a cool vampire with a special potion made out of potato chips and juice that had been left on a window sill overnight to gain extra “power”. Turns out old Raro and soggy chicken chips only makes you spew, yet I still had the confidence and imagination to try. And that’s the message this new ad by Tower is getting across by asking children the rather odd question: “What would you do if a penguin stole your bike?”

Opinion
Horse’s Mouth: Bridget Lamont, Countdown
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Over the past 11 years, Bridget Lamont has moved her way up the ranks at the green juggernaut of Kiwi retail to eventually become the general manager of marketing. She recently chatted to us about price wars, shouty retail advertising and the perception that Countdown isn’t a Kiwi company.

News
TVNZ gets its slice of the restructure action, looks to remove around 30 roles
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Modern media is awash in restructures. NZME is currently grappling with a multi-headed beast. MediaWorks TV is haemorraging viewers at primetime and trying to integrate its various platforms. Fairfax is in the throes of its News Rewired programme. And TVNZ, despite benefitting from the troubles of its free-to-air broadcast rival and clocking in with record share for One News and Seven Sharp, obviously doesn’t want to miss out, so it has embarked on a proposed restructure that aims to make it a fully digital media business and those changes are set to affect approximately 30 roles.

News
Room with a view: NZ Rugby and Airbnb put special Eden Park box up for rent
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Whether it’s a tipi, a treehouse or a big boot, there are plenty of strange Airbnb rentals available. But a spot in a stadium is one we haven’t seen before. That’s what Airbnb and NZ Rugby have done to celebrate the Bledisloe Cup Match on August 15, with a competition offering four people the chance to win an overnight stay in a remodelled, All Blacks-themed box. PLUS: Airbnb’s new ad and the ensuing parodies.

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