At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky’s director of communications Kirsty Way thinks these figures will come to fruition.

For the upcoming Vodafone New Zealand Music Awards, Vodafone is following in the footsteps of the Coachella organisers by enabling those not in attendance to experience the event through Snapchat. And the telco hopes this will get the event to reach thousands of Kiwis beyond the 8,500 capacity of the venue.

You may not have noticed, but the Rugby World Cup final looms on Sunday morning. And still the brands attempt to squeeze blood from the rugby stone. And this week’s winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Mr Whippy for its glorious pun-based treat.

If a new campaign from Durex is anything to go by, then men and women don’t really view sex all that differently. When separated into two gender groups, the responses from both men and women on whether they would engage in a one-night stand were almost unanimously affirmative. But there was one question on which they differed in opinion.

Typically, finding a surprise in your food is a Very Bad Thing and whether it’s a mouse in a loaf, a cockroach in a Big Mac, or a wasp in a block of chocolate, media outlets take great pleasure in heaping shame on those responsible when it happens. But to promote its new range of real fish, Sealord has embraced that and given unsuspecting shoppers a bit of a fright in the frozen food aisle.

BurgerFuel currently has 82 stores strewn across six countries, and there isn’t a single agency lucky enough to officially call it a full-time client. Damien Venuto sits down with the company’s marketing manager Alexis Lam to find out why he keeps most of the work in-house.

With the introduction of new technology the world has become increasingly fast-paced and in almost every industry there are demands to do more with less. A natural by-product of this ‘time scarcity’ is that we have to cram more into our days, something working parents feel particularly acutely. For some, it’s got to the point where there isn’t even enough time to stop and eat. And this modern condition is what Sanitarium is attempting to cash in on with its new breakfast biscuit product Weet-Bix Go.

We’ve already seen Dan Carter get a surprise (and possibly even shed a tear or two) when MasterCard brought a few members of his schoolboy team across to England for the Rugby World Cup. Now he’s the one doing the surprising.

Kathmandu has released a new ad promoting its summer wares in the stunning location of Indonesia’s Mt Rinjani, where members of the Kathmandu Summit Club endured a five-day mission ascending the volcano for the shoot.

Another day, another step towards assured glory for the All Blacks, and another few attempts to squeeze some more blood out of the rugby stone. And this week’s winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Cadbury for its classy Photoshopping. PLUS: rugby fever from Beats by Dre and Barkers.

TNS presented the results from its Connected Life 2015 survey on Friday. And, speaking at the event, Jacqueline Smart, head of planning at JWT, said brands had developed an unhealthy obsession with getting customers to participate in marketing campaigns. PLUS: TNS’ Ian Wentworth on how to get consumers to spend more and The Warehouse’s Craig Jordan on why the lines between ecommerce and retail don’t exist anymore.

Safekids Aotearoa, in partnership with ACC and the Starship Foundation, has released a new campaign via bcg2 and Mediacom, with the aim of preventing Kiwi children from being hit by cars on driveways through methods as simple as having a key ring with a safety message and your child’s picture on it.

Testo and Schick are currently running ads loaded with sexual innuendo, but this isn’t the first time it’s happened and it certainly won’t be the last. Here’s a rundown of some cheeky ads we spotted online.

Following on from our last round-up, no-one seems to have been able to avoid the excitement over the recent arrival of Back to the Future’s date. News broadcasters talked to people with DeLoreans and discussed what the film got right. And, as cultural parasites, brands tired to get a piece of the action too. Herewith, a few more examples.