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News
Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking
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The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/’inspiration platform’ called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.

News
Six sides to one story
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Like all forms of traditional media, photography has also been rocked by the digital age, leaving those who ply this trade in a very uncertain position. And while it’s relatively easy to now access photography of just about anything, a new campaign from Canon shows the important role good photography can still play in telling stories.

News
Horse’s Mouth: Craig Herbison, BNZ
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After Craig Herbison was appointed as BNZ’s chief marketing officer in 2011, his first big act was to launch the new brand platform in the form of a polarising, existential teaser campaign that asked whether money was good or bad (answer: neither, it’s what you make of it that counts). Since then he’s made ‘Be Good with Money’ a central pillar of the business and around one year ago, he was promoted to director of retail banking and marketing. So, after saying goodbye to the Airpoints scheme and launching another confronting campaign about the perils of not planning ahead, are the marketing efforts paying dividends?

Partner articles
Up Country: The Northern Advocate’s Craig Cooper on bucking trends, understanding responsibilities and ‘new media’ arrogance
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.

News
Putting the face in Facebook
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Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.

News
First the research, now a TVC: Lightbox jabs Sky again
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Several weeks ago, Lightbox released a research claiming that one in five people were likely to drop their Sky subscription following the Rugby World Cup. From the outset, it was clear that Lightbox was having a go at Sky and looking to win subscribers from the paid TV broadcaster. And although Lightbox chief executive Kym Niblock said the emphasis on Sky was simply a by-product of the research, there’s little or no ambiguity in terms of which who Lightbox is referring to in its latest TVC. PLUS: Niblock calls for the industry work on portraying ‘binge-watching’ in a more positive light.

News
Tip Top taps into the rise of bourgeois burgery, calls on Kiwis to offer up their best suggestions
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Burgers are so hot right now and weirder and more wonderful offerings at popular events like Wellington on a Plate’s ‘Burger Wellington’ competition have shown the levels of experimentation burger eaters are willing to indulge. These gentrified consumer tastes have given rise to the ‘better burger’ movement, a niche occupied by chains like Burger Fuel and Burger Wisconsin and popular restaurants like Auckland’s Burger Burger. Even that bastion of standardised beef and cheese, McDonald’s, has announced moves to posh up their burgers by allowing customers to create their own. But ‘bourgeois burgery’ has now moved to the humble Kiwi BBQ, if the entries to Tip Top’s ‘Build a Better Burger Challenge’ are anything to go by.

News
‘Why read a magazine with your hands, when you could read a magazine with your whole head?’
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Those working in marketing, advertising and media are generally suckers for a new trend and live in constant fear that are somehow behind the times. Like magpies, they swoop around, find shiny things to take back to their nests and regularly attack cyclists. Many are betting big on virtual reality being the next big platform and a range of brands—from Samsung’s live-streamed birth to Jaguar NZ’s recent ‘actual reality’ stunt—have jumped on that bandwagon recently. The New York Times has also embraced it (with the help of Google Cardboard) and sees it a nascent form of storytelling, but The New Yorker is slightly less convinced the technology will be able to improve the reading experience, as the very funny video about its ‘mind-blowing virtual reality experience’ shows.

News
Finding stories in the statistics: welcome to the age of data visualisation
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Data is, as they say, big. It’s everywhere. We’re all creating it all the time. And within all the data are stories. Millions and millions of stories. And to help us make sense of those stories, a new breed of data visualisation from the likes of Pitch Interactive’s Wes Grubbs has arisen to deepen and broaden our understanding of the world around us. PLUS: some of our favourite data visualisations.

News
Snickers plays games with the gamers
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Globally, eSports is surprisingly big (at least to non-gamers). And, with news that a local tournament is set to come to a Sky TV pop-up channel, it’s starting to gain traction in New Zealand. At this stage, MyRepublic has put its name on the hoardings, but sponsors are few and far between for the local event and it’s not clear if Sky will sell advertising around it. But due to the growing popularity of eSports among the hard to reach younger (and predominantly male) demographics, it is starting to attract interest from major brands, including Snickers, which recently punked thousands of people on the gaming platform Twitch.tv.

Opinion
The premature death of persuasion
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With the advent of automated buying, there’s a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.

StopPress exclusives
Vodafone’s newly connected granddad spot wins Colmar Brunton’s Ad Impact Award for September
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The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.

News
The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED
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Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? And also, how are publishers monetising their international audiences?

News
Dai Henwood reprises his dodgy towie role—and adds a few new characters—as Toyota tries to stop drivers making bad parts decisions
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Earlier this year, Toyota and Saatchi & Saatchi enlisted the services of comedian Dai Henwood to star in an entertaining campaign for its Genuine Parts business that played on the Japanese brand’s high levels of trust—and on the fear we all have of being ripped off by automotive cowboys. In the clips, Henwood did an Eddie Murphy/Martin Lawrence and played a dodgy-yet-loaded business owner Frank, a boganic secretary Sherl and a salty tow truck driver Trev. And now he’s back for another round where he again shows his acting versatility by adding an uptight businessman, a disinterested student and even a mum and her beautiful baby to his repertoire.

News
The art of lunching
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While the profligate days of very long lunches and company credit card-funded excess are seemingly—and for some, unfortunately—well behind us, there’s no doubt that many of those in the persuasive arts still engage a fair bit of corporate hospitality. Colenso BBDO’s ex-chief executive Nick Garrett, who recently took on a job at Clemenger BBDO Melbourne after five and a bit years in the role, was certainly in that category. So what better way to honour his legacy than with a visual reminder of one of his favourite haunts, SPQR in Ponsonby.

News
Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can’t beat actual reality
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When a bunch of Jaguar Facebook fans signed up for a “virtual reality” ride at the Big Boys Toys expo in Auckland earlier this month, they didn’t expect to get the real deal. But when they watched the video after the event, they realised they’d been duped. And, much like Y&R NZ’s trick campaign for Land Rover earlier this year, it caught a fair bit of attention.

News
NZME gives the Herald’s data journalism a new home
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“Data journalism is absolutely critical to our future,” said NZME managing editor Shayne Currie when speaking to StopPress about the restructure of NZME’s news teams. As part of the shift to a more digital-centric publishing operation, Currie said NZME would be investing more into data journalism in the near future. And this seems to have now come to fruition with the launch of Insights, a website dedicated to the Herald’s data journalism.

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