Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of last year’s Wondrous Wellington Advent Calendar campaign run by the Wellington Regional Economic Development Agency. Here’s how the agency combined the digital with the physical to bring joy to city-dwellers.
Rupert Deans, founder of Christchurch digital agency One Fat Sheep has raised over $1.2 million in seed funding for his new start up Plattar, a Melbourne-based augmented reality platform, with News Corp Australia leading the investments charge.
With the announcement of the Webby top dogs, we take a look at a few of the winning efforts for advertising and media.
This year the Toronto Silent Film Festival is celebrating films that have been lost and to uncover them, Instagram users are invited to play in the festival’s Escape Room.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
It’s been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.
The Co-operative Bank’s recent social experiment showcasing Kiwi generosity looks very similar to the Christmas spot The Warehouse released only five months ago.
Following Kogan’s recent purchase of the Dick Smith, Elly Strang considers the likelihood of the Australian online retailer saving the struggling brand.
Despite the decline in print, many still enjoy cosying up with the weekend edition of the paper on a Saturday or Sunday. It remains, in some ways, a weekly ritual, a peaceful escape from the incessant digital buzz. Using this as its premise, Portuguese publication Jornal I has released a quirky campaign via Y&R Lisbon showing illustrated version of world leaders engaging in what appears to be their weekend rituals. Russian president Vladimir Putin is shown meditating while his nuclear weapons ominously linger in the background; Angela Merkel picks daisies; Pope Francis supports the Argentine football team; Obama spends time with his beloved dog; and Kim Jong-Un makes a snowman.
Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.
A fridge isn’t the typical setting for a romantic tale, but Samsung makes it the perfect love nest in a delightful animated short film.
The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
Spark’s public relations arm today announced a number of changes to its leadership team, including the departure of Spark Digital CEO Tim Miles and Spark Ventures CEO Rod Snodgrass at the end of the year.
Simon Bird finds that the industry’s preoccupation with ‘a point of difference’ probably isn’t the best use of time. However, he adds that getting marketers to buy into this could prove as hard as getting 19th Century doctors to believe that hand-washing was a good way to stop the spread of disease.
Kellogg’s NZ commercial director Will Brockbank responds to recent criticisms from FABIK’s Angela Barnett about the company’s motives behind its new ‘Own it’ campaign, saying the most important aspect of the campaign is that the “disconnect” from women has been recognised and changed.
Wellington agency GSL Promotus has the independent spirit, but the size to take on the old boys as well.
Yesterday, Uber announced via an email and social media that it would be reducing its rates by 20 percent. We asked three Uber drivers how they felt about getting their pay rates cut by 20 percent. Understandably, the response wasn’t great. And what’s more is that with the gig economy growing every year, we could soon see their disappointment spread to other industries as well.
To celebrate the 46th annual Earth Day we took a look at what brands are doing to encourage humans to think about the planet and how it can be saved.
Industry happenings at Coca-Cola Amatil, Bloggers Club, Method, Cheapflights, MediaMath, Jade Software, Eyeota, TEDx Auckland and Mobile Embrace Limited.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Tauranga-based agency Woods Creative has collaborated with the University of the South Pacific and designed what is believed to be the first detailed book on the Cook Islands’ rich traditions, art and architecture written from a local perspective. Here’s a look at some of the creative.
A MediaWorks employee who faces fraud charges amounting to $458,094 will retain name suppression until the case appears before the court on 22 June.
Fonterra has released a new campaign via Colenso BBDO for its Anmum milk formula, which launched in New Zealand this year. Each ad features a different parent dealing with the daily conundrums of looking after a child, and shows how the formula can be an aid.
Three New Zealand PR agencies are hoping to open opportunities for local businesses looking to expand into offshore markets. Blackland PR, Cadence Communications and Ogilvy PR Australia have teamed up, while Boyd PR has opened an office in China.
Sony and FCB have unveiled a new project, DEFY, to show how deaf people can enjoy music with a dancer who literally feels the music.
