Choosing an adtech partner isn’t easy, as Trustpower’s Wayne Ramshaw explains. Here’s why he settled on AdRoll.
Burt’s Bees has released a couple of new spots via Baldwin & Raleigh, which hit you right in the feels. One with a deaf musician and the other with an African American model with albinism.
Short-term loans have joined a list including guns, tobacco and drugs as Google bans its ads from ad systems.
Non-alcoholic beverage Snapple has brought to life a few of the fun facts underneath its lids with the help of Deutsch Los Angeles.
Young & Shand has announced the appointment of Jonathan Sorenson as its new media director. Sorenson joins from OMD, where he worked since February 2015 as an account director, focusing on the Air New Zealand business. PLUS: Sorenson sells Muesli Hub.
APN Outdoor has announced the resignation of general manager Phil Clemas, who departs for some family time and to reenergise after eight years of dedication to the company.
Uber is transforming its back seats into a Dragons’ Den of sorts tomorrow, giving the business thinkers of Auckland a chance to pitch their business ideas to a panel of leaders and investors who are looking for their next opportunity.
Mumbrella founder and content director Tim Burrowes gives the lowdown on this year’s edition of Mumbrella360. Plus: StopPress readers can get their hands on a massive AUD$500 off two- or three-day passes.
NZ On Air is providing funding to four projects covering seven regions throughout New Zealand after finding regional news content wasn’t reaching intended audiences in many regions.
Tangible Media chief executive John Baker reckons 2015 was a tipping point for news media, and that we need to think seriously about to keep journalism afloat in the future.
Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn’t tie themselves up in knots about it.
Lewis Road Creamery, one of the country’s most-loved brands, is currently looking for someone to take on the role of new product development manager and the brief is deceptively simple: help take new product ideas from a blank sheet of paper to the supermarket shelf as quickly as possible. Sound like your cup of tea (with milk)? Then read on.
New Zealand public relations practitioners donned their suits and dresses this week for the Annual PRINZ Awards, with Mango, Fuse and McDonald’s New Zealand ranking supreme.
Alpen cereal imagine what happened before the famous YouTube fails. Airbnb break the mould. Parisian Gentleman becomes Parisian Hero. The wash station was set up in Zurich’s…
Roger Brooksbank, associate professor in marketing at Waikato Management School, investigates research results showing the importance of developing a customer-centric culture in a business.
Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.
What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies, but that’s the founding philosophy of Karma Cola, the UK’s only Fairtrade organic cola. Supported by Kiwi-based parent company All Good Organics, Karma Cola are on a mission to prove that a product as commercially popular as a cola can be a vehicle for positive change in the world, without compromising on consumers expectations on taste.
Ever wanted to see your favourite horror icons sing in a musical? Well here is your chance. Saatchi & Saatchi Worldwide has created a spooky medley to promote the Elmsta 3000 horror festival held in Sweden.
“There’s nothing wrong with your picture”, Muslim wins best TV Personality in Australia sparking an internet frenzy.
At the end of last year, Pandora commercial director Melanie Reece handed in her resignation at the company. And she has now opened up about the circumstances that led to this decision and the legal action she has taken against the company.
Callaghan Innovation and StopPress want to start a national conversation about business failure. And to find out what people think, we thought we’d ask our readers to help out with this research project. Those who take five minutes to complete our survey will also go into the draw to win a sweet watch from Tissot.
Air New Zealand has been pretty active lately, (with ‘active’ being the keyword here) releasing a couple of promotional videos in the lead up to the Hawke’s Bay International Marathon this weekend, with one featuring Air New Zealand flight attendants in their activewear, creating a parody of a parody. The airline has also released a few videos of New Zealand sporting heroes on its dedicated ‘Where to next’ online hub.
This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.
NZME chief executive Michael Boggs shares a few thoughts on how the publisher’s radio business is performing following this year’s radio survey and why he’s not concerned about Paul Henry’s growth.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.
As speculation around a potential merger between NZME and Fairfax brews, we chat to former New Zealand Herald editor-in-chief Gavin Ellis about what this could mean for the local industry.
It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.
Industry happenings at TVNZ, Niki Schuck PR, Xero, Fisher and Paykel and Shuttlerock.
Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. Recently it teamed up with Fairfax for a content partnership called The Change Makers to spruik its Surface Pro 4, which saw it reach out to a younger audience through the stories of New Zealanders-cum-influencers doing great things.
