TVNZ has dubbed Duke its ‘innovation station’ – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to channel’s programmer Ed Kindred about what this means and what he’s doing differently. PLUS: a look at how many Kiwis tuned into the the Paralympics this year.
Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.
Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.
Firefly actor Alan Tudyk has lent his awkward brand of humour to Loot Crate, an organisation selling quirky items related to a variety of shows, video games and comic books. As it turns out, Tudyk is slightly better at playing a space cowboy on Firefly than at promoting products, making a range of hilarious mistakes as he attempts to explain Loot Crate to potential customers.
Apple has shown off the capabilities of its iPhone 7’s camera in low light in a new beautifully lit spot titled ‘Midnight’.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.
A slight international flavour to this week’s edition as we applaud HSBC, Skoda and Stoptober.
The latest issue of Mindfood Style hit the shelves this week, featuring 240 glossy pages of luxury fashion themed editorial and advertorial. We speak to editor in chief Michael McHugh about the market for international luxury brands in New Zealand and why magazine ads still work.
Convincing someone to stop smoking can rarely be done by appealing only to the rational part of the mind. Those who smoke are often completely aware of how bad the habit is for them, but they do it regardless of what the research or pictures of blackened lungs might suggest. Given this context, Young & Shand and Inspiring Ltd decided not to take the obvious route of chastising smokers for their bad decision making with this year’s edition of Stoptober.
McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in its offering, and in the way it promoted itself.
As we near the first anniversary of the passing of advertising legend Dave Walden, Hunch founder Michael Goldthorpe looks at the importance of mentors.
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
CAANZ has elected a new president in PHD chief executive Louise Bond, following Simon Lendrum’s decision to step down after his two-and-a-half-year tenure.
Every day we are faced with a scary amount of decisions, from ones as mundane as what clothes to put on in the morning, to bigger, more life-changing decisions. TRA marketing coordinator Claire Tutill looks at the paradox of choice and whether giving consumers less options could make life a bit easier for them.
The Spinoff has had a lot to celebrate lately, having just blown out two candles, and now it’s hired its first general manager in Kerryanne Nelson. We chat to editor Duncan Greive about the hire and what this means for the team.
An new ‘Free The Bid’ initiative is sweeping adland aimed at encouraging agencies to include female directors at the bidding stage for commercials.
Earlier this month, Westpac released the CashNav, an app that tracks payments from an account and groups them into a range of categories. And to spread awareness, DDB has embraced the art of word blending.
Local gamers can now tune into mainstream TV to get their fix of eSport content, with Sky broadcasting the New Zealand Gaming Championships (NZGC) League of Legends Premiership 2016 on Sky Sport 3. We talk to Viva La Dirt League member (and creative producer Blacksand) Adam King about what it means for gaming culture in New Zealand.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
The Health Promotion Agency’s Clive Nelson isn’t marketing anything anyone wants to buy. But he’s still managed to have a major impact. And he’s helped make New Zealand a better place in the process.
In August this year, Red Bull successfully appealed its case against drinks company Drink Red, after it was found that latter had misled the judge. The case arose last year, when it was alleged that the Drink Red had tapped into Red Bull’s equity when it named and marketed its product. AJ Park litigation expert Laura Carter looks at what this means for the marketing agency involved in the case.
It has absolutely nothing to do with advertising, but every year agencies from across the industry descend on the Kings Arms for a night of noise. This year didn’t disappoint. It was everything you’d want from a gig: loud, crowded and energetic with a touch of Backstreet Boys.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
Industry happenings at Vice, MediaWorks, Marketo and GrownUps.
The advertising industry isn’t immune to the very human tendency of passing so-called facts on from person to person. And one of the most common you’re likely to hear is that iconic brands are always consistent in their messaging. But as FCB head of strategy David Thomason explains, things are a bit more complicated than that.
Since the 2011 earthquake, Christchurch agency Plato Creative has moved six times into temporary spaces, doing its best to allow its creatives to thrive. But now, it’s opening the doors to its new home and the largest creative space in the South Island. We talk to co-owner John Plato about the move and what it means for the agency moving forward.
Kiwibank and DOC have teamed up to get more conservation dogs on the ground to catch unwanted pests and make New Zealand predator-free.