In August this year, Red Bull successfully appealed its case against drinks company Drink Red, after it was found that latter had misled the judge. The case arose last year, when it was alleged that the Drink Red had tapped into Red Bull’s equity when it named and marketed its product. AJ Park litigation expert Laura Carter looks at what this means for the marketing agency involved in the case.
Author Laura Carter
A legal opinion on the Red Bull vs Drink Red case