CreateMe managing director Fiona McLeod explains the formation of CreateMe, how it’s going nearly one year in, and where to next for both it and New Zealand media.

In the past year, we’ve seen media organisations take advertising services in-house, with TVNZ Blacksand and NZME’s CreateMe, and now 99 is taking on the work of journalists, by launching its Newsroom, which will see it create editorial content marketing for its clients with a writer and editor. We talk to managing director Paul Manning about how the agency is taking on media organisations.

“Time flames like a paraffin stove and what burns are the minutes I live,” wrote the poet Irving Layton in reference to how quickly life passes us by. And this is a sentiment just as succinctly captured in the 60 seconds of the latest Interislander spot, which tells the story of a daughter taking her father on a well-overdue trip.

We salute Kiwibank, Steinlager, Meadow Fresh, Hallenstein Brothers and Wendy’s.

Virtual reality is proving its use in a number of fields, with the most being to keep travellers occupied at airports.

Is your agency hungry for a freelance creative? Phil Parsonage thinks he has the deal for you.

It might not be the biggest event on the local calendar, but that hasn’t stopped Kiwi brands from having a bit of fun for Halloween.

Tears trickle down facial tattoos, nose rings and beards in Wendy’s latest campaign developed by Augusto.

Travelling to exotic locations, engaging in a range of extreme activities, partying where ever they go and being paid for it, it’s fair to say the ambassadors working for Hallenstein Brothers have made a pretty strong case for having the coolest job in the world (Hallenstein’s is quite lucky that it doesn’t have to advertise on Seek to find contenders for its ads).

It has become familiar experience for internet users to be followed around the internet by a shoe, watch or fem-suit. Retargeting, for the most part, has become part of the online experience, and it’s now set to become even more prevalent with news this week that AdRoll would be extending its retargeting capabilities to email through a new service called SendRoll. The question, however, is whether we really need any more emails.

Earlier this week, Meadow Fresh launched a new campaign to announce the changes to the way it produces its milk by making it less processed and no longer adding permeate. But the changes haven’t been limited to its milk, with a new look logo and bottle also hitting the shelves.

Burger King is celebrating Halloween by reigniting the banter between itself and its fast food rival, by disguising itself as a McDonald’s ghost.

Fifteen years after BMW set new expectations for branded entertainment with The Hire short-films, the brand has re-enlisted Clive Owen to star in another action-packed film.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

The Dentsu Aegis Network keeps shaking things up, with the latest move coming in the shape of Richard Hale, who has been promoted from agency director to general manager of Vizeum.

Kiwibank has released a cheeky clip, showing the response of Australians to news that a new faux bank, dubbed Oz Bank, would operate throughout Australia but then send all its profits to New Zealand.