KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a ‘Hungry Moves’ competition inspired by a smooth-moved cleaner.
In August, KFC launched the ‘Finger lickin’ good dance moves’ TVC, via Ogilvy, featuring Gary the cleaner dancing around to Eric Carmen’s Hungry Eyes.
Using the floor polisher as a dance partner, Gary prances it across the floor, gives it a spin, attempts a lift and even mounts the machine.
Since then, KFC has been encouraging fans to show off their moves to win a year’s supply of KFC, in a ‘Hungry Moves’ competition via its Facebook page.
Each week, a video of Gary doing a different move was shared on the page and fans were challenged to give it a go and out-dance Gary.
As well as the grand prize of a year’s supply of KFC, there were also five $50 KFC vouchers on offer for those who gave it a go.
To pick the ultimate winner, the entry videos were shared on a Hungry Moves website for Kiwis to vote and Will, the moped riding superstar, took it out.
In other KFC news, the fast food chain has signed on for another two years of backing Surf Life Saving New Zealand.
The Colonel has been backing Surf Life Saving New Zealand since 2012, and will continue to do so for the next two years at least. So far it has raised $750,000 for the charity by donating $1 from every bucket of chicken sold.
The announcement of the re-signing came in a TVC featuring surf lifesavers hitting the waves out of the water by skateboarding through a tarpaulin pulled up like a big pipe.