Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
McDonald’s has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.
Nike is hoping to motivate people to get off their screens and go for a run with a dose of reality.
TV is apparently dead. And as corollary a magazine about TV should already have a strong onset of rigor mortis. However, in a great display of resilience in a fragmented media world, The TV Guide is holding strong as New Zealand’s number one selling magazine. We go back to the magazine’s beginning and talk to editor Julie Eley to see how it’s secured itself as the armchair companion to many New Zealanders.
While brands are getting into the Christmas spirit by wishing their fans a happy holiday, none are quite as dedicated as the Icelandic vodka brand Reyka Vodka, which over two hour-long videos live streamed on Facebook wished every Icelander a happy holiday.
In a new fundraising initiative for the Northland Rescue Helicopter (NRH), Boyd PR tells a tale of the Whangarei-based service’s three choppers—nicknamed Juliet, Mike and Lima—to spread a message about the service’s importance and staying safe.
Sky may have recently won a case against illegal streamers of Joseph Parker’s penultimate fight, but the company’s time in the court system is far from over. And with another case against Fairfax, TVNZ and NZME yet to be decided, AJ Park senior associate Matt Hayes provides a legal perspective on Sky’s litigious side.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
In what could be considered “a PR gift”, Sky are celebrating their victory against the illegal live streaming of Joseph Parker’s last match in the ring just a day before his next bout in Auckland tomorrow.
Interactive advertising has continued its growth, generating a record spend in the third quarter according to the latest IAB/PwC Online Advertising Report, setting it up to generate $900 million over the full year.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
After 25 successful years in the industry, Simon Teagle is hanging up his FCB head of client service hat to relax and mull over his next move. He reflects on his time in the industry, the changes he’s seen and FCB.
Despite all the hype surrounding targeted advertising, programmatic networks still serve inaccurate ads, based broadly on demographics rather than actual insights about consumers. Real, actionable and useful data remains something of a holy grail in the industry, and there’s no shortage of players looking to get there. Among these data explorers is JustOne managing director Ben Goodale, who recently announced a new offering, called OneView, that aims to give clients access to the most useful data available to them.
Hypothosense? Considurchase? Punctualitard? What does this all even mean?
Phantom, a digital creative agency in London, has announced it’s choosing Auckland as its first port of overseas expansion.
Burger King and KFC are getting lit this Christmas, following the launch of a flame-grilled holiday jumper and an 11 herbs and spices scented candle.
DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on cider brand Orchard Thieves.
With a life expectancy longer than ever, the over 50 age group is more active, working longer and spending more. They also have aspirations to see the world, which Globus is fulfilling by reaching out to them through GrownUps with ads and unique travel packages.
Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with ‘Hunting the Killer Idea’, a book on discovering the creative process.
MediaWorks’ radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that’s set to go live in January.
StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency’s standing as the lead creative agency on the account, but other circling agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.
The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues that we’ve perhaps moved too far and too fast, jettisoning some of the core long-term thinking that has always typified effective marketing.
In the wake of Prime Minister John Key’s resignation, Barnes, Catmur & Friends Dentsu managing partner and executive creative director Paul Catmur has a confession to make.
Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.
Unicef has called on its goodwill ambassador David Beckham and his body to share a haunting message about violence towards children.
While many brands are using the end of the year to spread some cheer in ads, one is using the time to raise attention to a not so cheerful subject.
Sailthru iOS app developer Sam Jarman says the only businesses that should be making apps are those that can offer utility to users.
Following the devastating Kaikoura earthquakes, Christchurch design studio McCarthy is hoping to raise some money for the community with its project Cards for Kaikoura, which launches on Wednesday.
‘Tis the season for office Christmas parties, and at Y&R, they’re combining the year’s jolliest holiday with the departure of managing director Steve Kane.
