
Pop-up stores are all the rage lately, so New Zealand Natural’s jumped on the experiential bandwagon with its new pop-up store, Melt, on Auckland’s Quay Street.
Pop-up stores are all the rage lately, so New Zealand Natural’s jumped on the experiential bandwagon with its new pop-up store, Melt, on Auckland’s Quay Street.
Fairfax Media NZ CMO Campbell Mitchell has departed, to take on the role of Suncorp’s executive general manager of customer experience. The role of acting chief marketing officer has been given to Grant Torrie.
The countdown is on for this year’s Axis Awards and CAANZ building the hype with an online pub quiz to test your knowledge of local ads, egos and awards.
Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Electric Kiwi was this week confirmed as the broadcast partner of The Project, which will be hitting local TV screens for the first time on 20 February. A relative newcomer to the energy scene, Electric Kiwi is one of a number of independent energy providers offering New Zealand consumers an alternative to the big, traditional power companies. We caught up with recently appointed Electric Kiwi chief executive Luke Blincoe (previously at Genesis and before that at Globug) to find out how the business is doing and why he’s decided to back MediaWorks’ experimental current affairs show.
In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, the McDonald’s has announced a new Chocolate Shamrock shake and a game-changing straw to match.
With International Women’s Day just around the corner, the New Zealand Council of Trade Unions, with support from some prominent Kiwi women and members of the public, is fighting for the pay gap to finally come to a close in a ‘Treat Her Right’ campaign by Double Denim.
Money is not an easy subject for many to talk about but with a mission to help Kiwis be better with their finances, Kiwibank put it front and centre in its new show Mind Over Money. And bringing it to life is Nigel Latta and his colleagues at Ruckus who we spoke to about ‘humanising’ money and helping brands break away from conventional TVCs.
Dean Taylor argues that the imperfectly wonderful and sometimes messy world of parenthood is something to be embraced rather than avoided.
Officially launched in December, Iceberg—formerly known as Strategy Auckland—is the latest creative agency on the scene.
With one of the largest recorded women’s marches against Donald Trump taking place only a matter of weeks ago, it seems that 2017 could be the year of progressive feminism. Jumping on board with this idea, New Zealand-owned Ziera Shoes has launched a campaign titled ‘Unstoppable’ that promotes empowerment and strength amongst women globally.
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for new sources of revenue has meant publishers are connecting with their audiences in a range of different ways. Erin McKenzie takes a look at how some of the local players – and the Magazine Publishers Association – are embracing that shift.
Last month we saw Air New Zealand ask Kiwis who they’ll be missing on Valentine’s Day and following hundreds of responses, the airline has reunited a pair to who Valentine’s Day carries great significance.
MediaWorks executive creative director Ant Farac tells StopPress about the artist that inspired the much-maligned Three logo.
Measurements of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to rope in the spend with billboards and televisions already paying attention to responses of its viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
New Zealand’s Super Rugby players are putting their moves off the field to the test in an epic ‘#SuperBoomBoom’ campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.
ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded ‘GAYTM’ campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.
While many brands are hoping to reel in the romantic with love stories and pink brand makeovers this Valentine’s Day, Visa has opted to deliver some unpleasant truths about popular gifts.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
Clemenger BBDO announced via a late press release on Friday afternoon the resignation of Clemenger BBDO and Proximity Wellington managing director Livia Esterhazy after two years with the agency.
The old adage goes that prediction is a fool’s game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In what might just be the most outlandishly bizarre ad for a recruitment agency, Talent Army has released a new video showcasing one man’s extraordinary ‘timejacking’ skills.
With a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at “Illuminati mutant farms”.
Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.
After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.
Tourism New Zealand has been called out for allowing its ads to appear on the Breitbart news site, which is largely seen as a mouthpiece for the alt-right. Twitter user Oliver Gerber tweeted at the organisation asking it to blacklist the site to avoid this from happening in the future.
Every year new things are added to the never-ending pile of history. And yesterday, MediaWorks dropped the TV3 fern into the landfill and signalled a fresh start with the launch of Three. We chat to a few of the minds behind this move and discover that brands sometimes need to evolve with the changing times.
With the new Three rebrand hitting screens from today, it’s not just a new look they’re touting to audiences. MediaWorks’ chief commercial officer Glen Kyne speaks to StopPress prior to the brand launch on tapping into the 25-54 market, balancing entertainment and news, and how television is still a powerful force for advertisers today.