Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it’s not far enough according to the featured grandad.
In a Visible Distance / Second Sight project, an artist attempts to reconnect a billboard with the natural space it interrupts.
With the mass of content flooding the internet, Fairfax Media aims to stand out from the crowd with insightful stories based on journalistic nous. A case in point would be the work the media company recently did for the Chartered Accountants Australia and New Zealand.
Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.
Next month, some 25,000 international athletes will descend upon Auckland to compete in the 2017 World Masters Games and celebrating the event as presenting sponsor is Barfoot & Thompson in a campaign via Big Communications.
Loyalty New Zealand has announced the role of interim chief executive office will be taken up by its chief customer officer Dave Mansfield.
Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.
Woollen shoe company Allbirds may now be a major international brand, but it’s not forgetting its Aotearoa roots – at least not if its role in a recent eight-day festival in Wellington is any indication.
Tangible Media chief executive John Baker and Dish editor Lisa Morton have announced their resignation to staff at the media company.
Nespresso, News Works, Notable and Noted—won’t someone stop with all the N’s?
Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
This month marks nine years since Mindfood launched its ground-breaking approach to print media. After nearly a decade of growing its brand, the team reflects on how far it’s come and the success of collaborations with Silver Fern Farms and Destination Queenstown.
As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we’ve always associated with being a New Zealander. And this leads Dean Taylor to wonder if being ‘New’ New Zealand makes you less New Zealand.
A lobby group for the Australian dairy industry is unhappy with the rise of plant-based milk products, claiming the use of the word ‘milk’ is confusing for customers and trades on the dairy product’s good name. So who’s in the right? And will it impact on the New Zealand industry?
Like Adele, Lorde’s cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.
Industry happenings at Sovereign, Spark PR & Activate and 99.
From Lydia Ko to Eliza McCartney, brands have always been quick to support young sporting talent coming through the ranks. But with WRC contender Hayden Paddon still flying under the radar for many New Zealanders, Hyundai NZ teamed up with Shine and Curious Film to help drum up support for the up-and-coming driver.
Being in a retirement home can sometimes feel dispiriting, but one woman is given reason to get up and about in Oceania Healthcare’s latest video by Rainger & Rolfe.
Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much YouTube they watch? Ipsos takes a look at the perils of perception and the differences between what ‘ad people’ and the public see.
Assignment Group chief executive Peter Biggs has confirmed the departure of managing partner Toby Talbot after only around nine months at the agency.
Shot in a single sweeping take, Pump and DDB show that staying hydrated keeps the beat going. Plus, Pump and Eat My Lunch team up to provide water for kids—but not everyone’s happy.
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV’s biggest love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Admittedly, consumers don’t always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn’t mean businesses get to do whatever they want.
There’s a changing of the guard at Kowhai Media as long-time editor of New Zealand Geographic James Frankham steps down and deputy editor Rebekah White takes over. Note: Frankham will remain at New Zealand Geographic as publisher and photo editor.
Industry happenings at ANZ, Sovereign, MediaWorks, OMANZ, Newsroom, Voice, Colourbox, Maslow and Men’s Health Trust.
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.
