Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don’t forget the worst of what they’ve dumped onto consumers.
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.
Nga Taonga Sound & Vision’s hoping to take New Zealanders on a trip down memory lane with its online advertising exhibition, which is as much of a look at our country’s society as it is the advertising industry.
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.
TRA’s Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.
Agencies don’t last 40 years unless they’re doing something right. And sitting down with the team at Insight Creative, NZ Marketing discovers the right thing today is sometimes different from what it was in the past.
Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
The finalists for the 2017 CAANZ Beacon Awards have been announced and with 18 nominations each, it looks like it’ll be FCB Media and MediaCom battling it out on the night.
Industry happenings at Y&R Wellington, Carat, Spotify, Adshel NZ and MediaWorks.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s a question on all marketer’s minds, where should those advertising dollars be invested. Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital’s ever growing number of doors to a specific demographic? NZME’s general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
DDB chief creative officer Damon Stapleton says that rather than capturing a cultural moment, Pepsi’s ad provided a parody of it.
Burger King and its Spanish agency Lola MullenLowe have made the dreams of gamers come true by teaming up with Sony Playstation to deliver burgers to gamers.
The weather might not be promising perfect egg hunting conditions but brands across the country aren’t letting that stop them get in the Easter spirit. We check out who’s doing what this Easter.
TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
With smartphones, tablets and computers never far from reach, using the Yellow Pages to find a business and its number could be compared to using a dictionary instead of auto-correct. But Yellow has become more than just a book. We speak to chief marketing officer Darren Linton about how Yellow’s future proofing itself and New Zealand with the aim of making it the most connected country in the world.
As New Zealanders kick back with some chocolate eggs this Easter, Mini enthusiasts will be taking to their cars for a drive from the top of the country to the bottom in the Pork Pie Charity Run for KidsCan.
A group of New Zealand surfers have launched an online campaign to get the clock masters to give us our hour back.
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant garde fashion show.
Pats on the back for Westpac, David Reid Homes and Testicular Cancer New Zealand.
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this section, we chat to ad-man-turned-artist Josh Lancaster, who finds himself straddling two different worlds as he answers the questions.
EightyOne Creative and David Reid Homes have teamed up to show prospective home builders that their dream home starts with a blank piece of paper.
Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story of one long-established strategy and design consultancy that has managed to straddle this difficult divide.
As Levi Slavin and Dan Wright return from New York, Simon Vicars and Andre Sallowicz head off to London.
Assignment group managing partner Martin Yeoman and creative director Jamie Hitchcock have confirmed that they’re establishing their own communications company called The Enthusiasts.
Four Seasons Condoms launch The Extendables, a new online cartoon designed to keep kids busy while parents get busy in the bedroom.
Kiwi men have been going balls out across the country this month, and the uncouth behaviour is set to continue as it’s all part of Testicular Cancer New Zealand’s campaign, via FCB, to mark Testicular Awareness Month.
The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.
