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News
Pureprofile and AA Smartfuel partner up
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Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

News
Crippz Promotions becomes Boost Promotions, acquires Mr Vintage
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It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.

Opinion
Getting personal with Wellington
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Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.

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