Stihl, Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
BNZ has launched its first major brand campaign in some time.
Building friction into a customer journey might not seem logical at first, but TRA’s Colleen Ryan finds that this might help to create more empathetic experiences.
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?
JetBlue is now in the business of office supplies as it’s released a range of souvenir-inspired items for workaholics.
Following the launch of Stuff Circuit’s documentary series The Valley, reporter Paula Penfold and editor and director Toby Longbottom share how they brought to life an investigation about New Zealand’s soldiers in Afghanistan.
Six months into 2017, marketing content and communications group WPP AUNZ has delivered a profit of $49.1 million before interest and tax, up 4.1 percent from the previous period.
Lawn chair, desk chair, fold-up chair: whatever your choice of chair, Walmart is asking you to bring it to the table.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
While our nation’s iconic bird might not have wings, Air New Zealand has found a Kiwi that defies all expectations to fly the skies his own way with a little help from acting royalty Sam Neill.
Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
Whittaker’s star-studded ‘Destinations’ ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it’s often the hard graft beneath the surface that makes the difference.
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
Damon Stapleton tells a personal story to show that doing something the wrong way can sometimes deliver a marvellous result.
Sinead Boucher has been announced as the new chief executive officer of Fairfax Media’s New Zealand business, which is being renamed Stuff.
Spark, Vodafone, Kiwibank, Banqer and Arnott’s show us how it’s done.
Would you blow all your money on a $900 drone? If so, prepare to face the consequences in Banqer’s new interactive YouTube series teaching kids about loans and debt.
Jono and Ben assembled a motley crew of misfits to re-enact the well-loved Vogel’s spot.
Independent communications agency Pead PR has picked up a tourism client after winning a competitive pitch for Milford Sound and Queenstown tour operator Southern Discoveries.
Augusto has stepped into the political fray, helping Labour to pull together a TV ad featuring new party leader Jacinda Ardern.
Forget video CVs and personality quizzes, a Cincinnati agency took a potential recruit on a date.
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn’t matter when it comes to victories.
Government body Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB. The incumbent agency has declined to participate in the pitch.
With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), publications like Vice NZ are taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.
