Partner articles
An efficient alternative to concept optimisation
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
Author Ipsos
Partner articles
Do we still need to ask questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
Partner articles
Beware the self-limiting brief and the limits of your own business culture
Ipsos takes a look at market research to see where the value lies for research buyers.
Partner articles
The essential steps for building and maintaining a best-in-class customer experience culture
Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.