At a time when consumers ask more of the businesses, TRA’s Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
Meat & Livestock Australia is certainly no stranger to controversy, with its latest ad attracting plenty of it as it features Hindu deity Ganesha—a renowned vegetarian.
Creepy red balloons are popping up all over Sydney, provoking a few spine tingles among the denizens of the city.
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night, under a collection of aviation aircraft in the MOTAT Aviation Hall, the magazine industry gathered to celebrate the achievements of its products and people at the 2017 Magazine Media Awards. Among the winners, it was Bauer that collected the most certificates, while Tangible Media and Fairfax followed.
Having an idea is not the same as making an idea. And Damon Stapleton argues that the process of doing the latter isn’t as easy as it looks.
With polls suggesting that we’ll see a new government in office after the election, PR man Carrick Graham reckons the opportunity is ripe to influence the new players in charge.
Wellington-based agency GSL Promotus’ ‘Choice not Chance’ campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, ‘is it still for fun?’
Andrew Lewis argues that the answers to customer-centricity are unlikely to come from asking customers what they want.
A New Zealand-created app that auctions items by dropping the prices during a 60-second countdown is about to take on the lucrative US sporting market. We chat with Dropit co-founder Peter Howell about how the app works, as well as why it’s setting its sights on international markets.
First music, then fashion and now, Rihanna is taking on the makeup world, starting with a campaign video celebrating beauty in all its colours, shapes and forms.
Rather than simply blast trailer after trailer a the public and potentially ruin the surprise, the team behind Blade Runner 2049 has developed a six-minute prequel to whet the audience’s appetite for what’s to come.
With voting kicking off in a week’s time, parties are making their voices heard in a flurry of new campaigns.
Sparks flew during last night’s clash between Bill English and Jacinda Ardern, with Newshub reporting significantly higher ratings from its debate in 2014.
The crew at Barnes, Catmur & Friends this week moved into the Dentsu Aegis office space this week and they’re obviously a little concerned that clients and visitors will struggle to find their way to the new spot at 109 Cook Street. In a bid to guide people to the location, they have launched a digital contraption dubbed the ‘Commute-ulator’, which gives travellers an indication of how long it will take them to arrive at the office.
Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.
Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
TRA’s Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.
With Bill English and Jacinda Ardern squaring up for the first time last night, more than a million New Zealanders flocked to TVNZ to watch the two leaders talk it out.
It might not be the sexiest part of the industry, but producing an effective annual report remains a tricky creative challenge. It is, after all, a case of turning financial figures and corporate commentary into something that people want to read. And if the recent International ARC Awards are anything to go by, then this is a challenge that few are quite as adept at addressing as Insight Creative.
The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.
Ikea’s 2018 catalogue has been released but you don’t have to read it—just ask the human catalogue.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The music talent of Adland took to the stage at the Kings Arms last night to display their musical prowess, shady dance moves and inflated egos in Battle of the Ad Bands (BOTAB).
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year on year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
