News
The Compendium: 19 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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News
Samsung Galaxy A8 celebrates flaws and beauty
With the tagline ‘It lets you be you’ the ad taps into the Generation Z’s acceptance of individuality, flaws and personality.
News
Beats by Dre showcase athletes preparing for Winter Olympics
In the lead-up to the 2018 Winter Olympic Games in South Korea, starting 9 February, Beats by Dre have released several ads featuring athletes preparing for the event.
News
TVNZ Blacksand and Shortland Street spice up this year’s summer campaign
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.
Opinion
The great Facebook News Feed change: what you need to know
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
Awards
Stoppies 2017: Vogel’s brings Campaign of the Year to its table
Last year saw Vogel’s roll out its first TV campaign in a decade, and it was worth the wait. ‘What do you bring to the table’ sparked discussion, inspired parodies, challenged stereotypes, attracted millions of views and has now also been acknowledged as our campaign of the year. Shine’s head of client services, Tim Ellis, gives us some insight on how it all came together.
News
Brave but counterintuitive: Paperboy ceases publication, media industry weighs in
Paperboy will not be hitting the shelves as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.
Opinion
The skills shortage that could curb the power of the internet for SMEs
Xero New Zealand country manager Craig Hudson shares his thoughts on what small and medium Kiwi businesses can do to use the power of the internet to ensure growth in 2018.
News
Mitre 10 launches nifty Number 8 campaign
Mitre 10 and FCB have launched a Number 8 campaign to showcase the hardware company’s bespoke range of home improvement products.
News
PHD picks up Sealord account
PHD New Zealand has been appointed as the media agency for the Sealord account.
Movings & Shakings
Movings/Shakings: 16 January
Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.
News
KFC puts Colonel Sanders front and centre
In a first for KFC’s brand communication in France, Colonel Sanders’ trademark face is fronting the latest marketing campaign.
News
‘It’s only a little bit over’: NZTA shows the dangers of speed
The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign – ‘In my Shoes’.
News
How FCB cracked briefs over the Christmas break
FCB’s creatives might have been away from their desks during the Christmas break but that doesn’t mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients’ needs.
News
How to Dad takes a look at Kiwi favourites for McDonald’s Kiwiburger
McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.
Partner articles
Inside Black Hands: Revisiting one of New Zealand’s most notorious murders
For 20 years the David Bain Family Murders have captured New Zealand’s imagination and now they’re doing so in a 10-part podcast series that dives deep into the controversial case.
Opinion
Damon Stapleton: money, creativity and fun
Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
Opinion
Year in Review: Erik Hay, Little Giant
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Erik Hay, creative director at Little Giant, has to say.
Opinion
Year in Review: Nick Vile, Adshel
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Nick Vile, general manager of Adshel New Zealand, has to say.
Opinion
Year in Review: Brian Slade, Insight Creative
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Brian Slade, creative director at Insight Creative, has to say.
Opinion
Year in Review: Deborah Pead, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Partner articles
The experimenter: TVNZ set to open studio space to up-and-coming talent
As the champion of TVNZ Duke’s experimental lineup, programmer Edward Kindred is breaking the barriers of what the role traditionally entails. He’s one-part Australian gentleman and one-part mad scientist who has found a new laboratory of sorts in The Creators Space.
Opinion
Year in Review: Cate Slater, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cate Slater, director of content at TVNZ, has to say.
Opinion
Year in Review: Andrew Szusterman, MediaWorks
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Szusterman, chief content officer at MediaWorks, has to say.
Opinion
Year in Review: Sarah, Sam and Toni, The Hits
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what The Hits’ Sarah, Sam and Toni have to say.
Opinion
Year in Review: Cassie Roma, NZME
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cassie Roma, general manager of content marketing at NZME, has to say.
Opinion
Year in Review: Ant Salmon, Big Communications
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ant Salmon, managing director of Big Communications, has to say.
Opinion
Year in Review: Sinead Boucher, Stuff
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sinead Boucher, CEO of Stuff, has to say.
Opinion
Year in Review: Matt Bale, MBM
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt Bale, managing partner at MBM, has to say.