1. Favourite local campaign that isn’t yours
FCB — Secret Santa.
2. Favourite campaign that is yours
NZSO 2017 season.
3. Favourite international campaign
Be the Match (online bone marrow donation campaign)
4. Most significant launch/innovation/thing of the year
eSight – enabling the blind to see.
5. What should be un-invented?
Arsenal’s board after the October AGM.
6. Lamest trend
Plumping lips to be as big as possible!
7. Best brands
Hayden Smith – Kiwi Bank New Zealand Local Hero 2017 marine environmentalist.
Anyone involved in child abuse. Anyone who thinks child abuse is ok.
10. What died in 2017?
11. What’s the biggest mistake marketers will make in 2018?
Not knowing what their goals are. Why they’re doing what they are doing.
12. What’s the most Black Mirror/sci-fi horror thing likely to happen in the near future?
More chips and inserts into people for ‘convenience’.