Favourite local campaign that isn’t yours
Favourite campaign that is yours
World Masters Games for Barfoot & Thompson.
Favourite international campaign
It’s not a campaign, but the way podcast Shit Town spread around the world in 48 hours was extraordinary.
Least favourite campaign
In retrospect, the Labour Party campaign seems to have lacked integrity.
Your own biggest success
We’re still here and still relevant. It’s Big’s 15th Christmas break.
Most significant launch/innovation/thing of the year
The Kodiaq. The first major SUV from ŠKODA, in a country with loads of them to choose from, and it won New Zealand AA Car of the Year.
What should be un-invented?
Linkedin seems to have turned into daytime Facebook.
Otrivine (users will understand).
Ritson vs evangelism & propaganda.
What died in 2017?
My comprehension of society’s moral compass.
What’s the biggest mistake marketers will make in 2018?
Not learning from their mistakes.
What’s the most Black Mirror/sci-fi horror thing likely to happen in the near future?
I don’t understand the question.