Year in Review: Ant Salmon, Big Communications

Favourite local campaign that isn’t yours

Favourite campaign that is yours

World Masters Games for Barfoot & Thompson.

Favourite international campaign

It’s not a campaign, but the way podcast Shit Town spread around the world in 48 hours was extraordinary.

Least favourite campaign

In retrospect, the Labour Party campaign seems to have lacked integrity. 

Your own biggest success

We’re still here and still relevant. It’s Big’s 15th Christmas break. 

Most significant launch/innovation/thing of the year

The Kodiaq. The first major SUV from ŠKODA, in a country with loads of them to choose from, and it won New Zealand AA Car of the Year.

What should be un-invented?


Lamest trend

Linkedin seems to have turned into daytime Facebook. 

Best brands

Otrivine (users will understand). 

Best stoush

Ritson vs evangelism & propaganda.


Big’s clients. 


Winston Peters. 

What died in 2017?

My comprehension of society’s moral compass.

What’s the biggest mistake marketers will make in 2018?

Not learning from their mistakes.

What’s the most Black Mirror/sci-fi horror thing likely to happen in the near future?

I don’t understand the question.

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