News
‘Thrashed ya’: Richie and Gemma McCaw get competitive for Good Health
Good Health is giving New Zealanders a peek into the life of Richie and Gemma McCaw in a new campaign, by Hello, to launch its new Turmeric Sport Complex.
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News
Adshel deems Day Buying a success
Adshel NZ says the launch of Adshel Day Buying in December by out-of-home media company has proved to be worthy, as advertisers have taken the opportunity to utilize the product for its campaigns.
News
Saatchi & Saatchi bolsters its inventory with Frontside and Robett Hollis
Publicis Communications has announced that New Zealand content agency FRONTSIDE and founder Robett Hollis will be joining Publicis Group in New Zealand.
News
Bambi Boutique: The launch that influence built
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Movings & Shakings
Movings/Shakings: 23 February
Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
Partner articles
NZME’s Dean Buchanan and Shayne Currie talk radio
StopPress talks to Dean Buchanan, group director entertainment, and Shayne Currie, managing editor, about which personalities we should watch this year, and about what they think will make or break the radio industry.
News
Energy Online and Contagion show the niggles of moving house
Energy Online is back with its humorous ‘No Regerts’ campaign; this time following home buyers who quickly regret moving house.
News
The Compendium: 23 February
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Paul Manning to leave 99
Clemenger Group New Zealand has announced 99 managing director Paul Manning will be departing the agency for a new venture.
News
Huckleberry and Rainger and Rolfe show ‘It’s what inside that matters’
Ordinary, kinky, chunky, sassy and stubby; Huckleberry celebrates the beauty of organics by embracing misshapen carrots in its latest TVC as a part of a new EcoStore Xventure television show sponsorship.
News
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
News
Stuff to close or sell 28 mastheads
Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.
News
Mainland puts cheese lovers’ patience to the test
Mainland is hoping to prove its brand proposition that ‘Good things take time’ in a puzzling new campaign, via Colenso BBDO.
News
Impressive growth for out-of-home revenue, static format steady
Out-of-home revenue grew 18 percent for 2017 and static remains strong, according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
News
Ads of the Week: 20 February
A round of applause for Fire and Emergency New Zealand, Lotto New Zealand and ASB Bank.
News
What it takes to be an Olympian
Team Canada follows the journey of Canadian skeleton racer Jane Channell who shares what it means to ‘be Olympic’.
News
An adorable celebration for Chinese New Year
A young brother and sister explore Hong Kong to create their Chinese New Year costume.
News
Horse’s Mouth: Lili Wang, Chinese Herald
Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
News
Blood, sweat or tears? ASB and True question how you measure progression
Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
News
Vice leverages Zealandia series to explore New Zealand’s synthetic cannabis problem
Vice is continuing its exploration of New Zealand’s untold stories with the release of a new Zealandia episode that takes a look at how the addictive and dangerous drug, ‘synnies’ is affecting the lives of West Aucklanders. We talk to producer Ursula Williams about the decision to tackle the issue with personal stories.
Partner articles
Boredom is death: why advertising and comedy make great bedfellows
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.
News
Lotto New Zealand and DDB create heartwarming friendship for third Imagine installment
Two armoured truck driver friends are the stars of Lotto New Zealand’s latest ad.
News
‘A real range across the board’: MediaWorks launches new lifestyle channel ThreeLife
Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we’re seeing another season of Married at First Sight New Zealand, and the consistency in what they do.
News
New York Lottery dares you to dream
New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man’s dream.
News
Samsung rewrites what you can’t do
Samsung’s new ‘Human Nature’ campaign pulls on the motivation strings, sharing the philosophy that ‘we are born to do what can’t be done’.
News
The Compendium: 16 February
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Fire and Emergency New Zealand takes away smell to reiterate the importance of smoke alarms
While ‘someone took your nose’ is typically associated with humour, in the case of Fire and Emergency New Zealand’s new campaign, via FCB, a missing nose puts you at risk while you sleep.
News
Sky TV and Rush Digital fuse with Amazon Alexa
Amazon’s Alexa has teamed up with Sky TV, enabling viewers to verbally activate the digitised helper to inform users whats on and help them find content to watch.
Movings & Shakings
Movings/Shakings: 16 February
Industry happenings at MediaCom, The Warehouse Group, Mediaworks and Proof.
Opinion
Cut life admin and your customers will love you
Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at TRACK, takes a look at what brands can do to earn attention in consumers’ busy lives.