News
Steinlager Pure and DDB bring the beat for latest ‘Keep it Pure’ instalment
Steinlager Pure has launched its latest ‘Keep it Pure’ campaign featuring Los Angeles-based Kiwi DJ and television producer Zane Lowe.
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News
The Compendium: 2 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
NZDM Awards: Track New Zealand scoops Grand Prix, Speak Data strike the Nexus Supreme and FCB basks in a successful evening
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
News
‘Perfect for global warming’: Kiwi entrepreneurs debut Trump ice-head trays
It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.
News
How Mercury and FCB built a car to show the power of energy
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.
Movings & Shakings
Movings/Shakings: 1 March
Industry happenings at APN Outdoor Group, Isentia, Goodoil, Fish&Clips and EightyOne.
News
A new mix of billboards for Smirnoff and Special Group
Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.
News
Saatchi & Saatchi win pitch for Tourism Fiji
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency.
Partner articles
Magazine 360°: top ten magazine brands for social following
With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
News
A Tinder profile and tattoos: FCB’s Swim Reaper achieves global fandom
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
News
Special Group collaborates with Patrick McAteer to create Nimble
Special Group is moving into the digital age with a new production company called Nimble.
News
Ads of the Week: 27 February
A round of applause for Good Health, Hell Pizza, 2degrees and Huckleberry.
Partner articles
Three to seven seconds: How to capture your customer’s attention
Three to seven seconds… that’s the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
News
2degrees and DDB launch Super Rugby sponsorship campaign, ask New Zealanders to keep the rugby chat flowing
There’s never been a shortage of rugby chat in this nation. Some may even argue that (block your ears, rugbyheads) there’s too much. But what no-one can argue with is that, increasingly, a lot of that chat is done online, whether it’s commenting on the latest Honey-billed William rumour, questioning that controversial yellow card decision, or critiquing the duck face selfie/dressing room dab after the game. 2degrees, which announced its sponsorship of all five New Zealand Super Rugby teams late last year, wants that to continue and has launched a campaign via its new agency DDB that will turn the chat into something more.
Features
Too many cooks? Why more clients are playing the field
In the wake of a flurry of recent agency/client retainer relationships coming to an end and big consultancies enhancing their creative chops, Erin McKenzie goes behind the scenes to find out why more clients are playing the field and focusing on projects and what the impact is on brand and customer experience.
News
‘Thrashed ya’: Richie and Gemma McCaw get competitive for Good Health
Good Health is giving New Zealanders a peek into the life of Richie and Gemma McCaw in a new campaign, by Hello, to launch its new Turmeric Sport Complex.
News
Adshel deems Day Buying a success
Adshel NZ says the launch of Adshel Day Buying in December by out-of-home media company has proved to be worthy, as advertisers have taken the opportunity to utilize the product for its campaigns.
News
Saatchi & Saatchi bolsters its inventory with Frontside and Robett Hollis
Publicis Communications has announced that New Zealand content agency FRONTSIDE and founder Robett Hollis will be joining Publicis Group in New Zealand.
News
Bambi Boutique: The launch that influence built
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Movings & Shakings
Movings/Shakings: 23 February
Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
Partner articles
NZME’s Dean Buchanan and Shayne Currie talk radio
StopPress talks to Dean Buchanan, group director entertainment, and Shayne Currie, managing editor, about which personalities we should watch this year, and about what they think will make or break the radio industry.
News
Energy Online and Contagion show the niggles of moving house
Energy Online is back with its humorous ‘No Regerts’ campaign; this time following home buyers who quickly regret moving house.
News
The Compendium: 23 February
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Paul Manning to leave 99
Clemenger Group New Zealand has announced 99 managing director Paul Manning will be departing the agency for a new venture.
News
Huckleberry and Rainger and Rolfe show ‘It’s what inside that matters’
Ordinary, kinky, chunky, sassy and stubby; Huckleberry celebrates the beauty of organics by embracing misshapen carrots in its latest TVC as a part of a new EcoStore Xventure television show sponsorship.
News
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
News
Stuff to close or sell 28 mastheads
Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.
News
Mainland puts cheese lovers’ patience to the test
Mainland is hoping to prove its brand proposition that ‘Good things take time’ in a puzzling new campaign, via Colenso BBDO.
News
Impressive growth for out-of-home revenue, static format steady
Out-of-home revenue grew 18 percent for 2017 and static remains strong, according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
News
Ads of the Week: 20 February
A round of applause for Fire and Emergency New Zealand, Lotto New Zealand and ASB Bank.