Announced at the Effies on Thursday, the Commerical Communications Council has launched a new book by Peter Field which urges marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Ben Goodale, managing director of JustOne, will leave the agency at the end of the year to take a career break. This change means JustOne is taking the opportunity to relocate to Richmond Road and co-locate offices with 99 and Raydar.
Industry happenings at Ipsos New Zealand, Ogilvy and Harvey Cameron.
A round of applause for Warehouse Stationery, New Zealand Breast Cancer Foundation and Kathmandu.
The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.
Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards in association with TVNZ.
Tonkin + Taylor customer experience advisor Briana Millar continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.
The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Kathmandu has set its sights on the world, with its first-ever global brand campaign, ‘Kathmandu World Ready’, developed by its in-house creative team.
Innovating and staying ahead of the curve in the electricity market isn’t easy. Trustpower knew it needed to act quickly if it wanted to slow its customer churn rate – and that’s when it found its ‘light bulb’ idea. We take a look at this year’s TVNZ-NZ Marketing Awards long-term excellence award winner.
Warehouse Stationery has launched its latest spot featuring a stationery ranger and a horse made out of Blu Tack.
The publisher’s new digital platform is the ultimate destination for all things beauty.
With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it VTNZ with was its ‘Road Commander gets a WoF’ TVC by FCB that picked up the Colmar Brunton Ad Impact Award.
The Māori media sector is set to be reviewed for the first time since 1998. A policy initiative has been announced, titled “Māori Media Sector Shift”, that will include Māori Television, the Māori radio network and Te Mangai Paho.
Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year’s TVNZ-NZ Marketing Awards Supreme Award winner.
Design and craft based television show – Design Junkies – has been allocated it’s second lot of funding from TVNZ. The spend comes following a successful first series – produced by Warner Bros. NZ – which sees a diverse bunch of designers upcycle junk into coffee tables, photoshoot props, and various other installations. In light of the release, the show is currently on the hunt for the crop of next designers, makers and artists to feature on the next edition.
Whittaker’s brand manager Hannah Gray knows the value of working her way up in the workplace. She started at the company in 2014 as the receptionist and four years on was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about finding her feet in the industry.
A round of applause for Got A Trade, The Warehouse and Air New Zealand.
The Warehouse Group has appointed data-driven letterbox marketing company ReachMedia to distribute mailers for the group’s family of brands.
Got A Trade and Ogilvy NZ have created an interactive ad which looks like a music video with the aim of attracting young Kiwis into trades and services.
As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.
QMS NZ has announced an exclusive long-term strategic partnership with iSEE Digital, marking a significant step change in the New Zealand digital out-of-home landscape.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Pop-up Globe has launched its latest season with a series of creative campaigns, the first touting Richard III as a serial killer.
Industry happenings at Clemenger BBDO Wellington, Colenso BBDO, Ogilvy and Acquire.
The Warehouse has launched a ‘Sweet As’ campaign with familiar Kiwi legends for the new Scrabble edition, via DDB New Zealand.
Former FCB Media managing director Rufus Chuter has joined forces with former OMD chief digital officer Kris Hadley to launch a new strategy, technology and media management agency, Together.
TVNZ OnDemand has achieved a record 102 million streams in the last 12 months – the equivalent of every New Zealander streaming over 20 episodes of Shortland Street a year.*
The Warehouse Group’s chief digital officer Michelle Anderson is an experienced marketer with years of experience on the group’s different brands. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how The Warehouse Group’s approach to marketing has changed and the lessons learned along the way.