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Ads of the week: 23 October

Who’s it for: Kathmandu by in-house

Why we like it: For its first global brand campaign, Kathmandu has brought together colours, people and sights of world travel. Featuring Kiwis Mark and Hana, who are cycling the length of the Americas, artist Caroline Bellamy drawing New Zealand landscapes, and young Australian kid Jack the spot is a beautiful, rugged and real look at the places we can go. The ad asks the question ‘are you ready?’ – we are.

Who’s it for: Warehouse Stationery by DDB

Why we like it: We all know the agony of not having Blu Tack (or Sellotape or scissors for that matter) on hand while at work (also who takes all the forks from the kitchen?). The latest spot from Warehouse Stationery is funny and quirky and we’re looking forward to the next instalment. We’re also quite curious to know how long it takes to build a life-sized horse out of Blu Tack.

Who’s it for: New Zealand Breast Cancer Foundation by Colenso BBDO

Why we like it: Despite a controversy with its first iteration of the ad due to the use of the term ‘contagious’ this updated NZ Breast Cancer Foundation spot is simple but emotional. Talking to the ‘Fay’ and her husband and children about their experience of Fay’s breast cancer it is easy to see the impact of the disease and how it touches whole families. Here’s hoping the campaign will encourage more Kiwi women to get mammograms.

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