After the global PR disaster of the failed Samsung Note 7, Samsung Electronics NZ’s marketing team wanted to make sure it could communicate directly with customers, and not rely on third-party retailers. We take a look at this year’s best technology.
Stuff is set to increase its coverage of stories that matter to Māori and the New Zealand Chinese community through content sharing agreements with Māori Television and SkyKiwi.
Adshel’s assets are now being rebranded to Ooh Media, following the two companies merging earlier this year.
Radio New Zealand has achieved year-on-year growth in the last GfK results for 2018 – despite the numbers dropping considerably from previous results this year. StopPress talked with RNZ head of radio and music David Allan about the year that was, and what’s to come in 2019.
Graham Medcalf takes a look at the week that was, covering the proposed merger of QMS Media and MediaWorks, TV viewing habits, JWT and Wunderman uniting, the #metoo movement’s impact on advertising, and Kellogg’s teaming up with Hallertau to launch a beer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While Auckland’s beaches and harbours may look pristine, this isn’t always the case as contaminants can make their way into the water. So, Auckland Council launched a clever initiative to keep swimmers safe and informed. We take a look at this year’s best public sector.
DDB New Zealand been named the Spikes Asia New Zealand Agency of the Year.
TRA’s Colleen Ryan looks at the importance of understanding the nuances of new migrants to New Zealand.
News, sports and Hyundai Country Calendar remain at the top of New Zealanders’ television viewing schedules – but the Royal Wedding in May wasn’t far behind.
Lotto New Zealand has released a follow-up to its ‘Amoured Truck’ spot, with characters Ray and Sateesh reunited in a Christmas surprise.
Creating a nationwide team has been key in unlocking Fly Buys’ most important resource: its brand partners’ staff on the frontlines. We take a look at this year’s best B2B.
A bunch of New Zealand’s top tech education figures have come together to create Voluntari.ly, a platform for workers to pass along their skills and resources to students and teachers to help tackle digital education. And this weekend, a hackathon is taking place in Auckland to help build the platform to transfer these skills on.
Industry happenings at MediaWorks Carat New Zealand, Harvey Cameron Group, Rise & Shine PR and Darkhorse NZ.
One man’s struggle for survival at sea has inspired Maritime New Zealand’s latest campaign.
A new out-of-home campaign for Blackmores New Zealand pushes creative boundaries to boost engagement between brands and audiences as oOh!media launches immersive and interactive game, Jandalball.
Following Louise Bond’s move from CEO to chairperson of PHD New Zealand, we sit down with her to talk about her decision to step down, where her journey with PHD began and how the group is moving into the future.
There’s an old Chinese proverb: “All things are difficult before they are easy”. Chinese Herald owner Lili Wang has turned the difficult task of breaking into the local Chinese market into a much easier proposition.
After three decades of consistent sales and bargains, The Warehouse took the plunge and introduced a new low-price strategy in an effort to stabilise the business model and win back the trust of once-loyal customers. We take a look at this year’s best retail.
“I never thought of myself as ‘Asian’ until I moved to New Zealand, I’m not Asian, I’m Chinese, and I’m not just Chinese, I’m Shanghainese.”
These words from a Chinese, sorry, Shanghainese person I interviewed helped me realise how foolishly blunt New Zealand marketers are being when they say they want to target ‘the Asian population’.
PHD Group has rounded out Movember with a record number of moustaches grown, and funds raised, to support awareness for men’s health.
With the knowledge that the fashion industry is a major contributor to environmental waste, menswear brand Barkers has developed a new campaign that sets out the brand’s motivations and values for the future.
Wellington is counting down to Christmas with a digital snow globe for Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar.
Māori Television’s chief executive, Keith Ikin, has told staff he will resign at the end of the year.
With the final radio results of the year out, it brings with it the news that New Zealand radio is in a good place. With 3.32 million New Zealanders (10+) tuning into commercial radio each week, MediaWorks and NZME have reason to celebrate. We break down the results to see how The Rock, Rhema and Newstalk ZB had great performances while The Sound and More FM lost some footing.
Customer intelligence agency Perceptive has announced a planned merger with behavioural science agency Sapien. Both agencies are part of the Clemenger Group.
The finalists for the 2018 NZDM Awards have been announced and with 18 finalists across 11 unique campaigns, it’s Colenso BBDO leading the way.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Earlier this week, an artwork owned by American Express auctioned off for $38,000 with proceeds going to KidsCan. Now, businesses are being encouraged to see if their offices are home to items that could be donated to charity.
