Stuff partners with Māori Television and SkyKiwi

Stuff is set to increase its coverage of stories that matter to Māori and the New Zealand Chinese community through content sharing agreements with Māori Television and SkyKiwi.

The partnerships will enable Stuff to distribute digital content created by SkyKiwi and Māori Television, including stories and videos, while Māori Television and SkyKiwi can run selected Stuff content on their channels.

Stuff editor-in-chief Patrick Crewdson says the most exciting benefit is the ability to provide more meaningful stories from, and about, under-served New Zealand communities.

The news of this partnership comes after Stuff confirmed 19 jobs would be axed at its community papers in Auckland and Northland.

While the changes would not see the 13 impacted papers close, as of June, Stuff had already closed 25 titles this year, as well as sold one and had two under review.

Stuff’s partnership with Māori Television will see staff exchanges as well as a stronger and more collaborative relationship between the two parties’ news directors.

Meanwhile, Stuff and SkyKiwi will now meet regularly to discuss content and will also work on larger, long-term editorial projects for the Chinese-New Zealand community.

It was just last month Stuff announced a media partnership with Bauer, adding to Stuff’s existing partnerships with Radio Tarana, TVNZ and Newsroom.co.nz.

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