At the beginning of the summer, Monteith’s launched a new partnership with New Zealand Cricket and introduced its beer and ciders to stadiums and cricket ovals. Since January, that offering has evolved into a campaign giving fans the chance to win prizes by taking pictures of their match cups. We spoke to DB’s marketing director Sean O’Donnell about creating the perfect fan experience.
Auckland University of Technology students got the chance to muck in on a major summer outdoor campaign this year, thanks to a partnership with The Business Marketing Group and QMS.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Graham Medcalf takes a look at the week that was, covering social media’s impact on advertising, the future of marketing tech, the junk food ad ban, New Zealand’s design talent on the world stage, and complained about ads.
Trade Me has given a voice to discarded items in a cheeky new campaign by VMLY&R Wellington and MBM.
For Pride 2019, Spark and OutLine have shone a light on parents of those in the LGBTQIA+ community, with a particular focus on the trans community.
With Investec Super Rigby kicking off this month, Special Group and cricket player Brendon McCullum are helping build excitement with a campaign showing the risks the players take to secure a win.
As Chinese immigration into New Zealand gathers speed, Graham Medcalf looks at whether this means a new gold rush for local marketers.
Industry happenings at Marsden Inch, Kiwibank and Sling & Stone.
New Zealand’s Flux Animation made an appearance during the Super Bowl, having created an epic commercial for Ram and its creative agency Motive.
Traditional agencies and brand strategists may be a luxury only big companies can afford, but that might be set to change if James Hurman has anything to do with it. After two years in the making, the Previously Unavailable founder has just launched Storytech, an online platform that takes small to medium businesses through an online, do-it-your-self brand strategy process and helps them come out the other end with an exciting story to tell. Idealog talked with Hurman about why New Zealand entrepreneurs and start-ups often struggle to tell – and sell – their story.
Air New Zealand has replaced the divisive ‘It’s Kiwi Safety’ with the company’s 2016 ‘Summer of Safety’ video – citing a partnership with Northland tourism groups as the reason for the switch. Update: Air New Zealand has posted a ‘job ad’ inviting candidates to create their next safety video.
Consumers are feeling good about themselves, despite lingering concerns about the economy.
Digital agency BKA Digital Outfitters has unveiled a new corporate brand identity, Journey. The rebrand elevates the business’ focus on digital for the customer journey includes a new logo, positioning and website.
Graham Medcalf takes a look at the week that was, covering the influencer market, the highs and lows of FCB, Brexit and evaluating agencies.
PHD Group has appointed Nikki Grafton as chief executive officer for the agency’s operations in New Zealand.
Tourism New Zealand is reviewing its media planning and buying agency to support its destination marketing work through a new request for proposal (RFP) notice published today.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With audience numbers dwindling and a website that was beginning to look aged in a rapidly evolving digital world, The New Zealand Herald knew something had to be done, so it looked to its audience for the answer. We take a look at 2018’s best media/publishing.
Wrestler has transformed Wellington into an interactive virtual reality experience called WellTown, that hopes to immerse people in the city’s atmosphere.
Innovation is a frequently used term, but what are its actual effects on human behaviour? Managing director at TRA Andrew Lewis explores how new technology is going to seamlessly merge the physical and digital worlds, and how this will allow people to alter their own realities.
A round of applause for Auckland Transport and Cheers NZ with Foodstuffs (NZ) Ltd.
Industry happenings at MPA, 3rdeye and Dentsu Aegis Network.
Auckland Transport has called in the help of stuntwoman Zoë Bell to spread the message that ‘no one is invincible’ through a social media campaign.
Dental decay is one of the most chronic childhood diseases in New Zealand, with over 29,000 Kiwi kids having rotten teeth pulled out last year. So, the Health Promotion Agency enlisted a straight-talking, no- nonsense tooth fairy to help Kiwi kids. We take a look at 2018’s best healthcare/beauty.
