StopPress talks to Paul Sigaloff, managing directer of Verizon Media ANZ (previously Yahoo7), about the launch of a new event for our industry’s brightest young talent.
House of Travel’s in-house team has launched a new brand campaign, ‘Better Together’, that uses real customer stories to show the importance of working with a travel agent when booking overseas trips.
Nestlé has launched a campaign to celebrate the iconic Kiwi ‘Original Kiwi Dip’.
DB is making a song and dance about its DB Export Low Carb beer, with an original song and music video called ‘I’m Drinking It For You’ by Colenso BBDO and The Sweetshop.
Facebook turned fifteen on Monday, 4 February and it’s hard to argue with the impact it has had on the world. Facebook and its other social media peers have fundamentally changed the way we communicate and connect with each other globally and has grown up from a couple of college kids in a dorm room to a warm fuzzy and purpose-led mission statement of ‘Bring the world closer together’.
ASB Bank is celebrating diversity through poetry in its latest ad.
It’s not everyday RNZ rolls out a major brand campaign – the stars have to align and the public broadcaster’s limited advertising budget has to stretch for just the right occasion. This week, for the first time in years, RNZ has launched an out-of-home campaign in Auckland with its creative and media partners, Big Communications and Together.
Bank of New Zealand has introduced two charming characters to teach a lesson about being good with money in a new campaign via Colenso BBDO and Exit Film’s director Glendyn Ivin.
Company directors will need more than basic business accumen to execute leadership while technology becomes more prevalent and shareholders more engaged.
Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh.
FCB New Zealand has won the New Zealand Post creative business.
At the beginning of the summer, Monteith’s launched a new partnership with New Zealand Cricket and introduced its beer and ciders to stadiums and cricket ovals. Since January, that offering has evolved into a campaign giving fans the chance to win prizes by taking pictures of their match cups. We spoke to DB’s marketing director Sean O’Donnell about creating the perfect fan experience.
Auckland University of Technology students got the chance to muck in on a major summer outdoor campaign this year, thanks to a partnership with The Business Marketing Group and QMS.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Graham Medcalf takes a look at the week that was, covering social media’s impact on advertising, the future of marketing tech, the junk food ad ban, New Zealand’s design talent on the world stage, and complained about ads.
Trade Me has given a voice to discarded items in a cheeky new campaign by VMLY&R Wellington and MBM.
For Pride 2019, Spark and OutLine have shone a light on parents of those in the LGBTQIA+ community, with a particular focus on the trans community.
With Investec Super Rigby kicking off this month, Special Group and cricket player Brendon McCullum are helping build excitement with a campaign showing the risks the players take to secure a win.
As Chinese immigration into New Zealand gathers speed, Graham Medcalf looks at whether this means a new gold rush for local marketers.
Industry happenings at Marsden Inch, Kiwibank and Sling & Stone.
New Zealand’s Flux Animation made an appearance during the Super Bowl, having created an epic commercial for Ram and its creative agency Motive.
Traditional agencies and brand strategists may be a luxury only big companies can afford, but that might be set to change if James Hurman has anything to do with it. After two years in the making, the Previously Unavailable founder has just launched Storytech, an online platform that takes small to medium businesses through an online, do-it-your-self brand strategy process and helps them come out the other end with an exciting story to tell. Idealog talked with Hurman about why New Zealand entrepreneurs and start-ups often struggle to tell – and sell – their story.
Air New Zealand has replaced the divisive ‘It’s Kiwi Safety’ with the company’s 2016 ‘Summer of Safety’ video – citing a partnership with Northland tourism groups as the reason for the switch. Update: Air New Zealand has posted a ‘job ad’ inviting candidates to create their next safety video.
Consumers are feeling good about themselves, despite lingering concerns about the economy.
Digital agency BKA Digital Outfitters has unveiled a new corporate brand identity, Journey. The rebrand elevates the business’ focus on digital for the customer journey includes a new logo, positioning and website.
Graham Medcalf takes a look at the week that was, covering the influencer market, the highs and lows of FCB, Brexit and evaluating agencies.
