No matter how late it falls in the calendar, Easter always gets brands hopping to release an annual round of chocolatey, rabbitty content. With this year’s Easter falling late enough to nearly coincide with Anzac Day, brands have had plenty of time since the last public holiday (Waitangi Day) to launch holiday-related ads and social media posts.
Bunnings is to launch a New Zealand version magazine Bunnings Magazine in July, with Lisa Morton appointed as editor.
As part of StopPress’ Production Month, directors from Flying Fish answer questions about inspiration, career highlights and the format of film.
We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Lion’s Tokyo Dry is blending local and Japanese culture, in a new campaign by DDB featuring Dave Dobbyn’s ‘Slice of Heaven’ recreated in Tokyo.
The finalists for the 2019 Voyager Media Awards were announced earlier this week, with Stuff taking the lion’s share of nominations with a total of 84 nominations across 63 categories. Rival media company NZME goes into the awards with 55 nominations.
Today the TVNZ-NZ Marketing Awards partners, NZ Marketing/StopPress and Marketing Association (MA) officially opened the call for entries to the 2019 Awards.
Mindshare has been appointed as Tourism New Zealand’s global media agency partner.
Graham Medcalf takes a look at the week that was, covering targeted advertising on Facebook, biases in advertising and the future of sky.
The Association of NZ Advertisers and the Commercial Communications Council has shared a joint release asking for greater government regulation of social media platforms.
Industry happenings at Ooh Media, Wave, Spark, Mondelēz International.
In a world increasingly dominated by digital platforms, customer experience is no longer the sole responsibility of a shop assistant. It expands to all touchpoints including those online. But how can a brand make sure it’s delivering the best possible digital experience? Ryan Brown, head of brand strategy at Ceros, shared his advice at the recent Adobe Summit.
The solo first trip to the dairy is a milestone for any Kiwi kids – and it can be their first taste of independence. Meadow Fresh’s latest campaign celebrates that journey, embracing vulnerability and having the courage to let children have experiences that enable them to grow.
Barry Sadlier has been appointed to the role of MediaWorks chief financial officer, effective immediately. He has been the acting CFO since January this year.
Bad news for social media influencers: new research shows that staged, paid endorsements are no longer resonating with audiences, while authentic, user-generated content is. Business strategist Sarah Pearce breaks down how brands can adjust their social media strategy accordingly.
The Sky account remains with DDB after the client met with other agency’s that StopPress believes to be True and TBWA.
Industry happenings at Stuff, GroupM, NZ House & Garden, AppNexus and Porter Novelli NZ.
Absolute Analytics managing director Mark McKenzie spends much of his time working to ensure agencies, web developers and clients have the best possible decision-making data at their fingertips. His impressive credentials include being the preferred lecturer for The Knowledge Academy, an industry representative for the Auckland Institute of Studies, a director of MeasureCamp Auckland, and host of Web Analytics Wednesdays.
FCB has a new general manager of strategy in Sue Gill. The appointment sees Gill partner with David Thomason, chief strategist, to lead the strategy team.
Last month, TVNZ’s Duke celebrated its third birthday. Having been born at a time when the term ‘TV is dying’ was no stranger to headlines, its creation was a confident move from TVNZ, which compared the channel to a lab of experiments. Now, we check in with Duke and TVNZ 2 controller/programmer Edward Kindred to see if that experimenting has paid off and if people have been tuning in or tuning out.
Anthem’s executive director Vincent Heeringa provides his thoughts and insights on what was shared at SXSW about redeeming the digital revolution.
There’s never been a better time to be making great video content.
Sally Falconer has joined TVNZ in a permanent position as general manager of marketing and communications. She’s previously worked for the company in a contract role as media and communications strategist.
Alfred Smith, head of operations at Amnet, was one of the lucky five New Zealand rising talents flown to Sydney to take part in Verizon Media’s inaugural Brand Love Academy. Here are his takeaways from the exclusive two-day event.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Education New Zealand (ENZ) has kicked off 2019 with plenty to celebrate, after great success at the NZDM Awards was followed by Euan Howden, director of marketing platforms and campaigns, being named the Fearless Marketer at the 2019 Marketo Revvie Award at the Adobe Summit last week. Following the win, we talk to Howden about how ENZ is future-proofing itself with a digital transformation.
Graham Medcalf takes a look at the week that was, covering blockchain-based digital advertising, marketers joining boards, misleading advertising, Simon Moutter’s resignation, and humour in ads.
Matt Williams and Freddie Coltart have taken up roles as creative directors at DDB.
