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Sue Gill named FCB general manager of strategy

FCB has a new general manager of strategy in Sue Gill. The appointment sees Gill partner with David Thomason, chief strategist, to lead the strategy team.

She will also be responsible for key clients, such as Samsung.

Gill joins the agency after a three-year stint in New York, working at Sullivan where she focussed on brand strategy and digital transformation.

Prior to that, she’s held the role of head of global marketing at Icebreaker, and roles as business director and planning director at Colenso BBDO.

About her appointment, Gill says she’s privileged to have worked around the globe and has enjoyed a diverse, eclectic and interesting career so far.

“I believe powerful outcomes are the result of a deep understanding of human motivation and behaviour, so FCB’s philosophy and approach as The Change Agency really resonated with me. I am looking forward to building strong relationships that lead to business success.”

Thomason adds Gill is a super-experienced strategist that climbs right to the top rung of a challenge and quickly brings fresh perspective.

“Just a few weeks in and she’s already impressed all by doing exactly that on a very high-profile new business challenge. (We won).” 

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