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News
Radio survey: Newstalk ZB on top as listeners turn to airwaves in the wake of Christchurch attacks
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In the midst of New Zealand’s ‘Darkest Day’, Kiwis flocked to news radio, where newsreaders and talk back hosts provided platforms for New Zealanders to vent their distress at the Christchurch mosque terror attacks, and a place for trustworthy news to be processed. The reliability of radio as a trustworthy source of news pushed ratings up, with total audience numbers rising since the final survey of 2018 – combined listening numbers of commercial and non-commercial radio has risen to 3.62 million New Zealanders (10+) tuning in each week, totally 83 percent of the population.

Opinion
Lush just went dark on social media. Did its marketers make the right call?
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Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn’t put the customer first.

News
Voyager Media Awards 2019 finalists announced
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The finalists for the 2019 Voyager Media Awards were announced earlier this week, with Stuff taking the lion’s share of nominations with a total of 84 nominations across 63 categories. Rival media company NZME goes into the awards with 55 nominations.

Opinion
Why you should stop creating content and start creating experiences
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In a world increasingly dominated by digital platforms, customer experience is no longer the sole responsibility of a shop assistant. It expands to all touchpoints including those online. But how can a brand make sure it’s delivering the best possible digital experience? Ryan Brown, head of brand strategy at Ceros, shared his advice at the recent Adobe Summit.

Opinion
Social media trends for 2019: Fake is out, real is in
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Bad news for social media influencers: new research shows that staged, paid endorsements are no longer resonating with audiences, while authentic, user-generated content is. Business strategist Sarah Pearce breaks down how brands can adjust their social media strategy accordingly.

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